游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

调查称社交网站手机应用最受印度用户欢迎

发布时间:2011-02-12 10:59:51 Tags:,,,

据Bharat Book Bureau数据显示,全球约有200万种手机应用软件,覆盖通讯,游戏和商务等领域。2009年应用软件的下载量达64亿次(包括免费、付费、广告赞助版本),创造了45亿美元营收。

那么手机用户的使用习惯是怎么样的呢?诺基亚同美国康奈尔大学教授Trevor Pinch对此做了调查。调查分析了5200多名智能手机用户,覆盖范围包括10个国家,包括印度,新加坡,中国,南非,巴西,德国,意大利,西班牙,英国和美国。以下是关于印度市场调查的相关信息:

mobile apps

mobile apps

77%的印度用户的智能手机上有30个应用软件

印度用户偏好商务型的应用软件如电子邮件和理财管家

20%的用户会删除旧软件,采用新软件

更多男性下载应用软件,比例达93%,而女性的比例只有87%

用户下载的热门软件类型:

音乐应用(41%)

社交网络平台(41%)

商务工具(27%)

图片/个性软件(22%)

游戏(22%)

用户最爱使用的应用软件:

社交网络平台(40%)

音乐应用(36%)

商务应用(28%)

工具类应用(21%)

游戏软件(21%)

其他相关调查结果还有:

女性使用社交网络软件的比例达43%。而男性只有38%

下载和使用社交网站应用的用户年龄层主要在18-24岁之间

58%的印度智能手机用户认为应用软件方便了他们的生活,他们在家中,旅行及工作中体验应用服务的比例分别为31%、24%、10%。

48%的印度用户认为掌握最新的科技和应用软件很重要

34%的用户认为他们有必要下载最新的音乐应用

48%的智能手机用户每天频繁使用应用软件,而22%的用户虽然登陆了,每个礼拜只用2、3次。

31%的用户在家时使用应用软件,而29%的用户只有上下班途中使用。

17%的用户只下载免费应用软件。

印度手机用户对应用软件的使用率最高,他们使用过大多数的应用软件。

据游戏邦了解,该调查还发现:

南非用户与社交应用的联系最为密切,使用社交网站应用的比例达45%——比巴西和印度多5%;

新加坡用户对游戏应用的反应最为热情,使用和下载游戏应用的用户比例高达49%;

中国用户比其他国家的用户更关注新闻和资讯;

约三分之一(28%)的意大利用户旅行会选择旅行应用软件,而非旅行指南手册

游戏邦还获悉,2010年11月印度手机用户已超7亿人,其中智能手机用户占30%。APRG预测在未来3年智能手机在印度的销量将会翻一番。因为印度智能手机具有规模庞大的潜在用户,所以手机应用对开发商和卖家来说,都是一块有利可图的市场。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

How India uses Mobile Applications

India has a long history in the mobile application market. Right from the introduction of the revolutionary iPhone that opened gate for Apple’s mobile application store in India to Android and Ovi application markets; mobile applications have come a long way.

There are around 2 million mobile applications available globally under various categories like communications, games and productivity. About 6.4 billion (free, paid, and ad-supported) applications were downloaded in 2009, generating $4.5 billion of revenue in the same year, according to Bharat Book Bureau.

How about mobile usage behavior? A study by Nokia along with Professor Trevor Pinch of Cornell University has the answer. The study analyzed more than 5,200 smartphone users in 10 countries, including India, Singapore, China, South Africa, Brazil, Germany, Italy, Spain, UK, and USA. We’ll place our focus on India and here are some key insights which we have gathered from the study:

77% of people in India have up to 30 apps on their smartphone

Indians prefer business-focused apps like email and expense managers.

20% will delete similar apps from their handset if they hear about a better one.

Men are more likely to download an application (93%) vs. women (87%)

Most Popular Applications Downloaded

Music (41%)

Social Networking (41%)

Business (27%)

Photo/ Personalization (22%)

Games (22%)

Most Popular Applications Used

Social Networking (40%)

Music (36%)

Business (28%)

Utilities (21%)

Games (21%)

Women (43%) are more into social networking than men (38%)

Majority of 18-24 year olds download and use social networking apps

58% of smartphone users in India believe apps truly benefit their lives, relying on them while at home (31%), travelling (24%), or at work (10%).

48% of Indians think it’s important to have the most recent technology and applications

34% feel they need to be able to download the latest music releases

Most Smartphone users frequently rely on apps throughout the day (48%) while a further 22% log on and use them two or three times a week

31% of people use their apps at home while 29% use them while commuting to and from work

17% of Indians only download the free apps available for their phone

Indians are the heaviest users using most or all applications on their phone.

“Apps are becoming intrinsic to the way we live,” according to Pinch. “Our relationship with them has turned from occasional use into a real dependency. It is because of this that our personal app ‘collections’ represent our unique needs, personality and interests. We can learn much about a person’s behavior via a mix of their choice of apps, personality variables, use variables and competence variables.”

Other research highlights:

South Africans are the most connected with 45% using social networking apps – 5% more than Brazil and India.

Singaporeans are at the top of the scoreboard when it comes to mobile gaming, with 49% using or downloading.

More than any other nationalities, the Chinese like to keep their fingers on the pulse of news and informatio.

About one-third (28%) of Italians prefer a travel app over a guidebook when travelling

India crossed the 700 million mobile subscriber base in November 2010 and 30% was made up of the smartphone market. APRG forecasted that the smartphone sales in India will double in the next three years. With the considerable rise in smartphones users in India, the mobile applications market proves to be a lucrative business for both developers and marketers.(Source:Penn Olson)


上一篇:

下一篇: