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日本社交游戏公司DeNA 2010财年营收或达13亿美元

发布时间:2011-02-03 16:04:38 Tags:,,,

据pocketgamer报道,日本社交游戏巨头DeNA宣布公司已连续五个季度创造营收纪录,2010财年第三季度的净销售额为3.59亿美元,同比去年增长153%,比第二季度增长7%。其中,净收入为1亿美元,同比去年增长173%;预计整个2010财年(截止2011年3月31日)的总营收将达13亿美元,远超2009年的5.9亿美元。

DeNA

DeNA

据游戏邦了解,该公司81%的营收来自与游戏相关的交易,10%的营收与用户虚拟形象有关,还有7%为广告赞助收益。目前DeNA旗下的核心业务Mobage-town社交游戏平台上共聚集了309家第三方开发商、764款游戏。该平台即将推出《Phantasy Star Eternal Hunters》和《Exit》等新款游戏。

DeNA在2010年10月份与雅虎日本合作推出了PC版本的Yahoo!Mobage,注册用户超过200万,其中57%用户年龄在30岁以上,还有26%是20至29岁的年轻人。该平台共有来自88家第三方开发商的149款游戏。

游戏邦还获知,DeNA有意发展多样化的业务及合作伙伴关系,有可能推出基于电视授权和漫画角色的游戏,同时也会考虑为用户提供订阅服务选项。

据称该公司可能整合美国手机游戏开发商Ngmoco的业务资源,在今年4月推出ngCore平台;此外,预植入Mobage平台的三星手机也将于今年春季发布。

DeNA在2010财年第三季度的现金及其等价物共达5.44亿美元,比上一季度减少了5%。游戏邦认为,如果DeNA如期实现2010财年13亿美元的营收,其结果就将超越社交游戏开发商Zynga公司(2010年营收为5至8亿美元)和EA Digital公司(2010年营收约7.5亿美元)的成就。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

DeNA predicts full year sales of $1.3 billion as Q3 sales rise 153% to $359 million

Japanese mobile social gaming company, DeNA (TYO:2432), has announced record financial figures for the fifth consecutive quarter in a row.

For the three months ending December 31, net sales were ¥29.5 trillion ($359 million), up 153 percent year-on-year, and 7 percent compared to Q2.

Net income was ¥8.16 trillion ($100 million), up 173 percent year-on-year.

DeNA now predicts it will post $1.3 billion of revenues for its entire fiscal year, up from $590 million last year.

Micro transactional mix

In terms of DeNA’s business breakdown, it said 81 percent of revenue came from game-related transactions, 10 percent were avatar-related, and 7 percent was from advertising.

Its Mobage mobile social platform now has 24.5 million users.

More significantly in terms of generating revenue, 309 third party developers have launched 764 titles on Mobage, while new games such as Phantasy Star Eternal Hunters and Exit are planned for release soon.

From mobile to PC

DeNA also launched the PC-based Yahoo! Mobage in Japan in October 2010. It has 2 million registered users, of which 57 percent are aged over 30 and 26 percent are age 20 to 29. There are 149 games from 88 third party developers live on the platform.

The company hopes to diversify its business as partners release games based on TV licences and manga characters, as well as rolling out subscription options.

It said it would launch its ngCore platform, together with US acquisition ngmoco in April, while Samsung’s deal to embed Mobage within all its non-Japanese handsets would launch later in the spring.

The company ended the quarter with cash and equivalents of ¥44.4 trillion ($544 million), down 5 percent compared to the total at the end of the previous quarter.(source:pocketgamer)


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