据游戏邦了解，该公司81%的营收来自与游戏相关的交易，10%的营收与用户虚拟形象有关，还有7%为广告赞助收益。目前DeNA旗下的核心业务Mobage-town社交游戏平台上共聚集了309家第三方开发商、764款游戏。该平台即将推出《Phantasy Star Eternal Hunters》和《Exit》等新款游戏。
DeNA predicts full year sales of $1.3 billion as Q3 sales rise 153% to $359 million
Japanese mobile social gaming company, DeNA (TYO:2432), has announced record financial figures for the fifth consecutive quarter in a row.
For the three months ending December 31, net sales were ¥29.5 trillion ($359 million), up 153 percent year-on-year, and 7 percent compared to Q2.
Net income was ¥8.16 trillion ($100 million), up 173 percent year-on-year.
DeNA now predicts it will post $1.3 billion of revenues for its entire fiscal year, up from $590 million last year.
Micro transactional mix
In terms of DeNA’s business breakdown, it said 81 percent of revenue came from game-related transactions, 10 percent were avatar-related, and 7 percent was from advertising.
Its Mobage mobile social platform now has 24.5 million users.
More significantly in terms of generating revenue, 309 third party developers have launched 764 titles on Mobage, while new games such as Phantasy Star Eternal Hunters and Exit are planned for release soon.
From mobile to PC
DeNA also launched the PC-based Yahoo! Mobage in Japan in October 2010. It has 2 million registered users, of which 57 percent are aged over 30 and 26 percent are age 20 to 29. There are 149 games from 88 third party developers live on the platform.
The company hopes to diversify its business as partners release games based on TV licences and manga characters, as well as rolling out subscription options.
It said it would launch its ngCore platform, together with US acquisition ngmoco in April, while Samsung’s deal to embed Mobage within all its non-Japanese handsets would launch later in the spring.
The company ended the quarter with cash and equivalents of ¥44.4 trillion ($544 million), down 5 percent compared to the total at the end of the previous quarter.（source:pocketgamer）