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Facebook高管称将把Facebook Credits引进手机平台

发布时间:2011-01-28 11:19:02 Tags:,,

在日前举办的手机游戏论坛上,Facebook的国际运营主管克里斯汀·赫尔南德斯(Christian Hernandez)发言表示,他们将把Facebook虚拟货币系统引进多个手机平台,支持手机用户使用Facebook Credits购买游戏虚拟商品。

Facebook Credits

Facebook Credits

Facebook此前的用户隐私信息事件还没完全落幕,这次又在可能涉及用户经济安全的敏感问题上迈进了一步,足见Facebook在进军新市场上的战略雄心。

据游戏邦了解,Facebook曾宣布将在未来数月推出有助于安全访问该平台的HTTPS,所以这次会向手机平台推出虚拟货币系统,可能与Facebook对其信息安全措施的信心有关。

目前有不少台式电脑、笔记本电脑和手机用户都在通过Facebook网站为游戏付费,Facebook也因此通过30%的游戏营收抽成获得不少收益。尽管如此,这个营收渠道的利润仍然不敌各个公司在Facebook平台上的市场营销投入。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Facebook plans to extend credits to mobile devices

MOBILE DEVICES will get access to Facebook’s virtual currency system under plans revealed by the social notworking website’s head of international business development.

Free with its users’ data, Facebook blogged about the use of its virtual currency for game developers on Monday, and today we learn that gamers’ could make purchases with Facebook cash on their mobile devices in future.

Speaking at the Mobile Games Forum event in London Facebook’s head of international business development, Christian Hernandez said, “We will roll [the credit system] out worldwide and then look at multiple platforms.”

As if Facebook hadn’t had enough headaches already with security and privacy, having something as sensitive as credit, purchased with real money, available on mobile devices would seem to be a rather ambitious step.

And these developments come just days after the social notworking website had to make an embarrassing U-turn, reversing a seemingly hasty decision to allow developers to gain access to Facebook users’ home addresses and telephone numbers.

However this mobile credit initiative might help to explain Facebook’s announcement that it is intending to roll out HTTPS for secure access across its website in the months to come.

Clearly the social notworking company sees huge revenue potential in people buying games on its website through desktop, laptop and mobile devices. As Deborah Liu, Facebook platform marketing manager, wrote in that Monday developers blog entry, “all developers keep 70 per cent of the revenue from virtual goods transactions using Facebook Credits”.

Therefore Facebook’s 30 per cent cut on every transaction would seem to be reward enough, but it can’t compare to the marketing data Zuckerberg will get when his firm is able to see first hand the buying habits of its users.(source:theinquirer)


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