在日前的2011年手机游戏论坛（Mobile Games Forum 2011，简称MGF）上，市场分析公司comScore副总裁杰里米·考普（Jeremy Copp）在发言中介绍了欧洲手机游戏市场的现状。

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据游戏邦了解，在欧洲最大的五个国家中，手机游戏市场一直在快速发展，该地区将近四分之一的用户（即5700万功能性手机及智能手机用户）每月至少玩一次手机游戏，同比去年增长了51%。

除此之外，“每天玩一次”手机游戏的用户超过了1000万人，还有10%的手机用户“每周玩一次”，15%受访者“每月玩一至三次”，其余的25%“每月仅玩一次”。

comScore的调查还指出，预装到手机设备上的游戏，是最容易争取到用户的手机内容。约17%的欧洲五大国手机用户在玩这些预装游戏，还有10%左右的用户自己下载过一款游戏。

在这些下载的手机游戏中，付费游戏占45%，剩下的份额则是免费版游戏。

在下载手机游戏的用户当中，12%受访者每月至少下载5款手机游戏，还有60%下载数量不超过2款，31%的玩家手机上安装的游戏数量超过5款。

手机游戏在欧洲市场的乐观发展，主要得益于iPhone和Android等智能手机的普及，它们在该地区大受欢迎，导致以诺基亚为代表的功能性手机市场份额开始下滑。游戏还获知，2011年欧洲智能手机销售额将首次超过功能性手机。

iPhone已成为欧洲地区最抢手的手机，现有600万用户，而诺基亚5800却是唯一最受欢迎的手机游戏平台，共有190万的游戏玩家。

不过智能手机用户的游戏玩家比例更高。58%的iPhone用户和54%的Android用户都在玩手机游戏。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

MGF 2011: European mobile gaming market is 57 million strong and growing 51% yoy

Mobile gaming is on the rise, with almost a quarter of mobile phone users – that’s 57 million consumers spread across feature and smartphones – in the five biggest European countries playing a game every month according to analyst company comScore.

It’s also growing at a rate of 51% year-on-year.

Kicking off the Mobile Games Forum 2011, comScore vice president, Mobile Europe Jeremy Copp gave a talk entitled Mobile Gaming: State of the European Market.

Just over 10 million users play a mobile game at a frequency that comScore peculiarly calls ‘almost every day’.

Around 10 percent of mobile gamers play ‘at least once each week’, 15 percent play ‘once to three times a month’, while the remaining 25 percent ‘play once a month’.

ComScore bases its analysis on a monthly audience recall survey when it asks tens of thousands of users about their mobile habits.

Out of the box

Of course, games that come pre-installed on handsets remain the most popular way to access content.

Around 17 percent of EU5 mobile phone users have played such games, while around 10 percent of people have downloaded a game.

Of those downloads, 45 percent are paid downloads, while the remainder are either trial or free versions.

Yet, for those people who have downloaded a game, 12 percent download five or more games every month, while 60 percent downloaded two or less. 31 percent of gamers have more than five games installed on their device.

Make me smarter

The main driver for gaming is the switch as Europeans transition from feature phones – such as Nokia’s Series 40 devices – to smartphones such as iPhone and Android.

Indeed, 2011 will be the first year where smartphone sales are higher than feature phone sales in Europe.

There are no surprises that iPhone an overall range of devices is the most popular with six million users, although the Nokia 5800 is the single most popular gaming device with 1.9 million gamers.

Users with smartphones are much more likely to play games however with 58 percent of iPhone and 54 percent of Android owners playing games.（source:pocketgamer）