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PopCap公司《宝石迷阵闪电战》如何打败FarmVille?

发布时间:2011-01-26 10:46:36 Tags:,,,,

最近,PopCap公司的社交运营副总裁Michael Carpenter表示,以另一种方式分析社交游戏数据的话,Facebook版《宝石迷阵闪电战》可以算在该社交网站上位列第一。在Gamesindustry.biz的文章中,Carpenter详细讲述了如何衡量社交游戏的成功。据游戏邦了解,现在社交游戏领域主要采用月活跃用户(MAU)和日活跃用户(DAU)两种数据衡量游戏的表现。

bejeweled blitz speed

bejeweled blitz speed

众所周知,本月初Zynga公司新款游戏CityVille以惊人之势迅速突破了令所有游戏开发商都难以置信的1亿月活跃用户大关。然而也正如其惊人的用户增长速度,最近CityVille的月活跃用户开始急速下滑。尽管在访问中CarPenter并没有谈及此事,但他指出“DAU与MAU的比值 越高,就意味着玩家参与游戏的积极性越高”。

虽然目前PopCap公司在社交游戏领域的地位难敌Zynga,但其Facebook版《宝石迷阵闪电战》的DAU/MAU比值却高于Zynga所有的游戏。该数据可以反映一款游戏的月活跃用户与日活跃用户的重叠率。据游戏邦了解,《宝石迷阵闪电战》目前的DAU/MAU比值为34%,而拥有5400万月活跃用户的FarmVille,其DAU/MAU比值仅为26%。虽然我们不是数学家但也不难判断出,5400万玩家中的26%不是仍然比《宝石迷阵闪电战》1140万玩家中的34%更多吗?

值得一提的是,PopCap公司投注了大量精力留住这些仅占FarmVille玩家三分之一的用户。对此,Carpenter也表示虽然《宝石迷阵闪电战》的用户规模不如Zynga游戏庞大,但在保证玩家留存率方面却卓有成效。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

According to PopCap VP of social operations Michael Carpenter, Bejeweled Blitz is the number one game on Facebook–just look at the numbers differently. In an editorial on Gamesindustry.biz, Carpenter goes into detail explaining how the success of social games should be measured. You see, Facebook games’ popularity and reach are measured in two ways: monthly active users (MAU) and daily active users (DAU).

We all know CityVille surpassed what many thought might be impossible with over 100 million MAU. Yet just as quickly as it rose to the top, it’s now began its descent just like Zynga’s FarmVille did nearly one year ago. Carpenter doesn’t address this, but rather makes his point that DAU is more important than MAU because, “A high DAU/MAU percentage means that players are actively engaged in a game, often returning several times a day to play,” Carpenter said.

While PopCap, like everyone else, is beat by Zynga when it comes to reach, Bejeweled Blitz has a higher DAU/MAU percentage than any of Zynga’s games. The DAU/MAU percentage is essentially the percentage of a game’s total monthly active users that are also daily active users. An impressive 34 percent of Bejeweled Blitz’s monthly players log in daily compared to just 26 percent of FarmVille’s 54 million MAU. We’re no mathematicians, but isn’t 26 percent of 54 million still more than 34 percent of the 11.4 million monthly Bejeweled Blitz players? Yes, it’s way more.

It’s certainly an impressive feat for PopCap to keep over a third of its audience so dedicated no matter how you slice it. But Carpenter even admitted, “In a nutshell, while Bejeweled Blitz does not have as many players, it’s doing a good job of retaining those it has.” Most importantly, keep in mind that this is far from the first time the company has downright lashed out at Zynga for whatever reason. Now, cut the bickering and get back to making my dream of Peggle for Facebook come true.(Source:Games.com)


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