本月13日，社交游戏巨头公司Zynga的最新款游戏CityVille突破1亿月活跃用户大关，最高峰时达1亿100万。这一数据占目前总计Facebook游戏玩家人数的近二分之一。当时的CityVille可谓是势不可挡，以迅猛之势突破了FarmVille早期创下的8400万月活跃用户大关。然而据最新的AppData显示，社交游戏CityVille的发展趋势并不乐观。

cityville-app-data

据游戏邦了解，目前CityVille的月活跃用户又回落至1亿人以下，准确来说是9900万。尽管流失了200万用户，但这个数字也仍然足够羡煞其他游戏开发商。然而CityVille的起起落落却也说明了Facebook游戏领域的一个基本事实，即一开始吸引多少玩家并不是关键，游戏本身的黏性才是王道。

前段时间，CityVille以惊人的速度攀升至顶峰，几乎各个年龄层的玩家都尝试了一把。有些玩家仅仅试玩了个5到10分钟也同样会被计入月活跃用户中，因此这也就说明了CityVille的月活跃用户为何攀升得如此之快，又为何开始出现下跌的趋势。

据游戏邦了解，在过去的24小时中CityVille的月活跃用户锐减55万，同比上周月活跃用户下降了近100万。之前急速增长的CityVille玩家数量会以同样惊人的趋势急速下降吗？这一切仍然有待时间的检验。

At around January 13, CityVille reached a whopping 100 million players on Facebook (it peaked at around 101 million). That’s nearly half of all players, playing all Facebook games, regardless of genre or developer. At the time, the game seemed unstoppable – smashing FarmVille’s record of 84 million players set in early 2010 seemed impossible, and yet CityVille had done it. However, according to the latest AppData figures, not all is as happy as it seems in the land of CityVille.

The latest figures on AppData proper have CityVille once again back under the 100 million player mark – 99 million to be exact. Sure, that’s still a huge number (even if it does account for a loss of almost 2 million players), but it does show that one of the most basic principles of Facebook gaming has still held true here – longevity in games is the key; not just how many players you can pull in to try out a game in its first month on the site.

CityVille has had a huge run to the top, as players of all ages wanted to try this incredibly hyped and publicized offering from the biggest developer on the site. Even a single play session of five or ten minutes will add that user to the monthly active users total for a game, which helps explain why CityVille reached as high of a number as it did, and why the number is starting to fall.

The past 24 hours has seen CityVille lose over 550,000 mayors – almost a million have left in the last week. Just how quickly will the game’s numbers plummet now that one or even two-time users have given up on the game because it just wasn’t for them? Only time will tell, but we’ll make sure to keep a close eye on both the falling or rising numbers of CityVille in the future.（Source：Games.com）