去年底，为了更好地实现货币化，BringIt公司决定在多款Facebook社交游戏中添加一些技巧性游戏机制。而最近，BringIt宣布与社交游戏开发公司CrowdStar取得合作，并提出了几种新游戏创意。目前据游戏邦了解，BringIt现已融入两款CrowdStar游戏：Happy Aquarium和Pop Boom。玩家可进入游戏的赛模式，支付一定的虚拟货币作为赌注，赢得竞赛的人将获得数倍的回报。

在此之前，RockYou公司（BringIt的首个合作伙伴）旗下多款游戏已采用了BringIt的这一游戏机制。有数据显示，玩家使用BringIt游戏模式的平均游戏时间为7分钟，同时每日活跃用户盈收（ARPDAU）提升至11美分。

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据游戏邦了解，Happy Aquarium游戏用户中大约仅有3%到5%的游戏玩家会点击进入BringIt技巧游戏模式，而在游戏Pop Boom中，基本上每位玩家都会进入BringIt游戏模式，有效促进了该款游戏盈收增长。

另外，BringIt计划将Facebook Credits作为竞赛的赌注筹码，以汇集部分尚未使用的Credits，这其中当然包含了一些活动Credits。对此，BringIt首席执行官Woody Levin表示回收系统中的活动Credits也是其计划之一。

另一方面，BringIt计划向竞赛玩家赠送一些限量版虚拟商品奖励，但目前这一想法尚未投入实施。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Late last year, BringIt launched with the idea of adding skill gaming mechanics to social games on Facebook, in order to increase monetization. It’s announcing its second major partner today, CrowdStar, and a couple of new ideas and improvements.

BringIt is integrating with two games for CrowdStar: Happy Aquarium and Pop Boom. The latter, a match-3 game, is the actual skill game being used in both. Players sign up for tournaments, pay with virtual currency to enter, and the winners get multiples of their bet.

These games have already produced an improvement in BringIt’s metrics over its performance with RockYou, its first partner. The average player using BringIt plays for seven minutes per session, and the ARPDAU (revenue per daily user, per day) has risen to 11 cents per player within BringIt’s skill games.

For a game like Happy Aquarium, where only three to five percent of players click through to a BringIt skill game, that number is incremental income. But in Pop Boom, every user is effectively playing using BringIt, leading to a larger boost relative to the game’s existing income.

Bringit’s new idea is to use Facebook Credits as the betting currency, while paying out in the game’s own premium currency, in order to help games capture unused Credits that might otherwise be spent elsewhere. Of course, some of the Credits might be promotional, but BringIt CEO Woody Levin says acting as a sink to get seeded Credits out of the system is also part of the plan.

The other idea, not yet implemented, is to reward tournament players with special edition virtual goods. It’s not hard to imagine users skill gaming to get certain items, but the idea hasn’t been tested yet. （Source：Inside Social Games）