几周前，就有消息盛传社交游戏巨头Zynga公司将发布新网站RewardVille.com。

rewardville-logo

美国时间1月18日晚，域名商人博客Fusible首先爆料RewardVille.com网站已发布的消息。据游戏邦了解，目前玩家进入该网站尝试登录的话，会有弹出窗口提示网站预计于未来几周内正式上线。尽管游戏邦尚未获知关于该网站的具体信息，但从RewardVille的首页可以看出，该网站的宗旨在于“玩Zynga游戏，赢zCoins，换虚拟商品”。

在Zynga最近发布的声明中，该公司表示一直以来都致力于产品和服务创新。“Zynga十分注重用户对新功能新产品的反馈，并以此不断优化产品和服务。因此，我们十分期待用户们对RewardVille的评价。”。据游戏邦了解，在未来几周，Zynga公司会逐步面向少数用户开放RewardVille功能。

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另外，博客Fusible还发布了部分Zynga用户帮助网站的相关信息，如下：

什么是zPoints？

zPoints是用户进行Zynga游戏时赚得的一种积分。每天单款游戏最高可获得80 zPoints，而每天所有Zynga游戏最高可获得300 zPoints。zPoints提高后，玩家的zLevel就会相应提高，同时会获得zCoins奖励。目前，玩家可以在体验FarmVille，FrontierVille，Mafia Wars，Treasure Isle和Zynga Poker五款游戏的同时赚取zPoints。

什么是zCoins？

zCoins是玩家提升zlevel时将获得的一种系统奖励，可在RewardVille网站中用于兑换游戏道具。

如何申请zPoint？

玩家在进行Zynga游戏的同时系统会自动累积zPoint，但在RewardVille兑换zCoins则需要登录玩家的Zynga账户。

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由此看来，RewardVille将成为Zynga继zLotto抽奖系统之后的新一种用户互动形式。据游戏邦了解，此前的Zlotto允许玩家每天抽奖以获取限量版虚拟商品。但这一方式的缺点便在于玩家无法自行选择自己需要的奖品。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

For several weeks, the small community of domainer blogs (written for people who invest in domain names) have been following a small mystery: Zynga appeared to have bought a site called RewardVille.com, based on a snippet of source code.

Last night a domainer blog called Fusible caught the site launching. For now, it’s just a splash page with a popup, on an attempted login, that says RewardVille is coming in the next few weeks.

However, there are bits of information. On RewardVille’s front page it lays out the idea: play Zynga games, and you’ll earn something called zCoins, which can be used toward virtual goods.

[Update: Zynga's statement. "As a company focused on innovation we're constantly testing new products and features. When experimenting with new products we take the feedback we receive and apply it to deliver the best possible user experience. We look forward to hearing how our users like RewardVille." The company is going to slowly roll it out to a small group of users in the coming week.]

Fusible found a little more info on Zynga’s customer help website — more than Zynga wanted to release, apparently, as the page now appears to be gone. Here it is:

What are zPoints?

Zynga writes: zPoints are points you earn for playing Zynga games. You can earn a maximum of 80 points per game per day, with a maximum of 300 points across the entire Zynga network each day. As you earn points you increase your zLevel and earn zCoins. Currently, you can earn zPoints for playing the following games: FarmVille, FrontierVille, Mafia Wars, Treasure Isle, Zynga Poker

What are zCoins?

“zCoins are awarded when your zLevel increases. zCoins are redeemed in RewardVille for in-game items.”

How do I sign up for zPoints?

“You automatically earn zPoints for playing all Zynga games. To redeem zCoins in RewardVille, you must register for a Zynga account.”

RewardVille looks like it might be a new iteration of the ideas Zynga tested with zLotto, a promotion lasting a few months in which users who came back to play the lotto every day could win limited-edition virtual goods. The catch was that you might not get items in the game of your choice; Zynga could thus get zLotto users to visit games they wouldn’t otherwise try to redeem prizes. （Source：Inside Social Games）