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EA:playfish在facebook的用户群增长依然强劲

发布时间:2010-06-17 07:12:43 Tags:,,,,

最近的数月,facebook游戏排行榜中最顶尖的游戏应用绝大部分都出现增长乏力,用户流失严重的情况。美国电子艺界EA对外宣称,他们旗下的playfish并没有出现类似的情况,playfish推出的数款游戏用户群依然维持在良好的增长幅度上。

playfish

playfish

Facebook四个月前更改了它的应用程序告知系统(之前的告知系统备受用户的指责,认为他们收到了垃圾信息的干扰),那些以告知为主要用户获得手段的游戏无一例外出现了大规模的活跃用户基础下滑。其中以zynga旗下的farmville为最,从三月份到现在已经快速流失了超过2000万的活跃用户。

Playfish的情况似乎有点不一样,他们的营收依然逆市增长了5%,而这主要应该归功于FIFA Superstars和My Empire两款游戏的贡献。

Barry Cottle表示,他们对之前并购playfish感到相当满意,playfish在玩家市场目前占据第二把交椅,同时还是过去四个月以来唯一出现增长的开发者。

playfish1

playfish1

While the majority of Facebook’s most popular games have lost millions of users in the past few months, Electronic Arts says its recently acquired PlayFish studio has managed to grow its userbase.

Since Facebook enacted changes to its application notification system four months ago to curtail the amount of “app spam” many users have complained about, the social network’s most popular titles that depended on notifications for their viral growth lost a significant amount of monthly active users.

The most popular app on Facebook, Zynga’s FarmVille, alone has lost more than 20 million users since last March. According to EA, the social network’s top applications have lost an average of around 22 percent of their userbases in recent months.

Despite that, the publisher says PlayFish, the London-based social gaming studio it purchase last year for $300 million, has grown its business by 5 percent — partly due to the recent launch of two popular titles: FIFA Superstars and My Empire.

“We’ve been very pleased with the PlayFish acquisition,” said EA Interactive’s Barry Cottle in an investor briefing earlier today. “PlayFish is right now the number two player in the marketplace and the only one that’s been growing in the past four months.”


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