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不敌本土社交网站,Facebook一统天下尚需时日

发布时间:2011-01-17 11:33:27 Tags:,,,,,,

人人都听到Facebook创始人马克·扎克伯格(Mark Zuckerberg)正四处宣扬他“连接世界”的远大抱负,仿佛世界每个角落的人都在等待Facebook从天而降,通过分享照片、即时信息和无休无止的游戏等服务内容,把大家从孤独无助中解救出来。

但事实并非如此,每个国家的用户其实都有自己偏爱的社交网站,Facebook并非人见人爱,一支独秀的选项。扎克伯格的Facebook仅仅是社交平台大战中的一名选手,高盛的4.5亿美元投资,只是给它增加了更多筹码而已。

world map of social networks

world map of social networks

意大利博客主Vincenzo Cosenza曾通过Alexa.com网站的数据,绘制了一张世界社交网站的势力分布图。该图表显示,在18个月之前,世界上共有17家最具影响力的社交网站,包括现在已经被多数人遗忘的Friendster。

但上个月的图表却指出,目前世界最大的社交网站已经缩减至11家,Facebook独占最大优势,它在匈牙利遥遥领先,一举打败了当地竞争对手iWiW,在波兰也攻下了Nasza Klasa平台的领地,正以雷霆之势横扫世界多个国家。

不过需要指出的是,由于中国政府的限制,Facebook根本无入华与Qzone和人人网抢夺庞大的用户群体;在伊朗,多数人登陆的并非Facebook,而是当地的cloob.com网站;在西欧,荷兰的Hyves社交服务拒不缴械,仍在顽强抵抗Facebook的进攻;俄罗斯以及不少前苏联国家选择的是V Kontakte或Draugiem等社交平台;巴西和日本也是Facebook迟迟难以获得重大突破的地区。

由谷旗运营的社交网站Orkut入驻巴西已经有些年头了,它在当地一直很受热捧。

据游戏邦了解,60%的美国网民都是Facebook用户,但在日本Facebook用户的这一比例却不过2%而已。因为日本市场已经形成了Mixi、Gree和Mobage-Town三足鼎立的局面,奉行实名制的Facebook根本难以改变日本用户使用网名、匿名的上网习惯,所以Facebook一直难入融入对隐私高度敏感的日本用户的生活。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Facebook not always king of the hill

London – You sometimes hear Facebook founder Mark Zuckerberg talking of his noble ambition to “connect the world”, as if there are parts of the globe full of withdrawn folk who are unable to form relationships and are waiting for him to ride to their rescue with photo sharing, instant messaging and interminable games.

But, this isn’t the case. Every country with internet access has its favourite social network, and what’s galling for Zuckerberg is that it’s not always his. His battle is really one of domination, to turn the world navy blue; a bit like a game of Risk, but a game of Risk in which Goldman Sachs occasionally chucks $450 million (R3 billion) to one of the players to give them an advantage.

This Risk-ian metaphor for the changing shape of the world’s social networks has been shown in infographics produced by an Italian blogger, Vincenzo Cosenza. He’s been using data from web-ranking service Alexa.com to produce a colour-coded world map of the most popular social networks by country. It’s striking to see how many have been turning blue of late.

Eighteen months ago, the honours were shared by 17 social networks, including long-forgotten online destinations like Friendster (which, after being deserted by Western users, eventually became Indonesia’s top social media hub).

But in his graphic from last month, that number is down to 11. Facebook has now taken the lead in Hungary (beating local competitor iWiW), Poland (Nasza Klasa) and many other countries, too.

But let’s hear it for the websites pluckily holding out. The popularity of both QZone and RenRen within China doesn’t count; that’s like beating a team that haven’t turned up, with Facebook banned due to government restrictions. Iran, however, choose to embrace cloob.com, not Zuckerberg’s baby. In Western Europe, The Netherlands is a lone state battling on all fronts with its Hyves service, while Russia and a number of its former republics shun Facebook in favour of V Kontakte, Draugiem or the wonderfully named Odnoklassniki. But it’s Brazil and Japan that are proving Facebook’s most stubborn opponents.

Orkut, a social media site operated by Google, has been the most popular in Brazil for years.

Barely 2 percent of the online Japanese population use Facebook, compared to 60 percent in the US. Their loyalties are divided between three sites: Mixi, Gree, and Mobage-Town; all offer the kind of anonymity and pseudonymity that Facebook, with its insistence on real names, doesn’t allow, and as a result a privacy-conscious Japan has given the world’s biggest social media site an extremely wide berth. (source:iol.co)


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