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传统手机游戏平台Djuzz上月下载量达900万次

发布时间:2011-01-14 14:12:10 Tags:,,,,

尽管现在业内热议的是智能手机游戏,但据全球移动传媒公司BuzzCity最近的调查显示,Java手机游戏仍然大有市场。

据游戏邦了解,BuzzCity旗下的Djuzz手机游戏平台在新兴市场国家很有影响力,这些地区基本上以功能性手机为主导,智能手机覆盖率普遍不高。Djuzz平台在2010年12月的游戏下载量增长了18%,达到900万次;每日独立访问用户有1万2千名,比11月份上升了9%。平均每次用户访问至少可以产生4次下载量。

BuzzCity-logo

BuzzCity-logo

BuzzCity首席执行官Dr. KF Lai认为,2011年将成为手机游戏的繁荣发展时期,开发商、广告赞助商都将从中获得更大的收益。

游戏邦还发现,诺基亚仍然是Djuzz平台最有影响力的手机品牌,在该平台下载量前20名的手机设备中,诺基亚独占15个席位,包揽了49%的游戏下载量。

尽管Djuzz的游戏下载量主要来自新兴市场国家,但据Dr. KF Lai所称,该平台在美国、英国等西方市场的势力也在不断壮大。

另外,黑莓手机游戏在Djuzz平台上也极受欢迎,为BuzzCity的业务运营立下了不少功劳。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

BuzzCity’s Djuzz clocks up 50 million game downloads in 2010

Game sales on smartphone platforms naturally dominate the headlines, but if stats released by BuzzCity are anything to go by, there’s plenty of money to be made in Java yet.

That’s largely because BuzzCity’s Djuzz platform delivers games predominantly to emerging markets, most of which are still adverse to the rise of smartphones.

As a result, 2010 has proved to be something of a bumper year for the firm, with the company reporting it delivered almost 50 million games to consumers in various markets throughout the globe.

Download derby

Downloads in December alone were up 18 percent to 9 million, with 12,000 unique daily visitors – a rise of 9 percent from November – having been registered.

On average, each visit gto Djuzz enerates at least four downloads.

“Mobile gaming is going from strength to strength,” said BuzzCity CEO Dr. KF Lai.

“We expect 2011 to be an exciting time for the mobile gaming community – from developers through to brands who use games to reach their audiences.”

Going west

Given the nature of the games, it’s no surprise that Nokia is the dominant platform on Djuzz – 15 of the top 20 devices in 2010 manufactured by the Finish giant, accounting for 49 percent of all downloads.

But while BuzzCity acknowledges its base is in emerging markets – Lai last month noting Africa was proving to be a particularly lucrative territory for Djuzz – the firm also claims its presence in western markets such as the US and UK is also growing.

BlackBerry games – made available in May – proved particularly popular, the firm claims, helping expand its operations in such markets, although four of its five biggest territories remain Indonesia, India, South Africa and Nigeria. (source:pocketgamer)


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