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Viximo侧重在Facebook社交网络外发布社交游戏

发布时间:2011-01-14 11:16:04 Tags:,,,

自去年秋季起,跨平台游戏发布商Viximo开始在Facebook平台之外发布社交游戏。据该公司宣布,Viximo现与Ravenwood Fair, Backyard Monsters和Resort World等社交游戏达成发布合作。目前与之合作的多款社交游戏总计月活跃用户达1100万。

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通过这一模式,Viximo旨在将Facebook现有的游戏产品推广向更广大的用户群体,帮助游戏开发商实现在Facebook之外平台的盈利。Viximo及其劲敌公司HepZap等主要开过开发工具便于社交游戏与MySpace或Quepasa等社交网站的API连接。

然而据游戏邦了解,并不是发布到其他网站平台上便一定有所成效。对此,Viximo首席执行官Dale Strang也表示尽管方便了社交游戏登陆其他网站平台,但仍需要其他因素的协调才能真正实现大幅增长。

Viximo新合作的三款社交游戏便具备了一些优势条件:1,游戏本身在Facebook社交网站上拥有大量的玩家基础;2,游戏开发公司具有一定的品牌影响力,足以吸引其目标网站用户的兴趣。另外值得注意的是,不同网站平台的功能和病毒式传播渠道也都略有不同。

突破重重困难后就将迎接丰收的喜悦,对此Strang透露也有合作伙伴在其他网站发布游戏后日活跃用户实现了上万的增长,从而提高了游戏收益。

现在据游戏邦了解,Viximo公司已进驻多达12款平台,相信在2011年这一数据仍将增长。Strang认为各种网站将成为促进社交游戏用户增长的主要来源。他预测2011年Facebook之外的社交游戏领域的发展速度将超越Facebook,其中大部分增长来源与海外网站,如VZ和Tuenti等。

另外,Strang还指出社交游戏的另一发展趋势,即社交游戏有可能入驻一些并非传统意义上的社交网站。对此,Strange指的是娱乐网站、电视及电影旗下网站等。这类网站流量大、用户访问率高并带有一些社交属性的渠道,很有可能是社交游戏进军的下一站,虽然这些渠道未必都是真正意义上的社交网站。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Cross-platform game distributor Viximo got off to a late start in its business of publishing social games to platforms other than Facebook, only starting in fall last year. But the company seems to be doing fairly well anyway, with an announcement that it has signed on three more Facebook games with a total of almost 11 million monthly active users: Ravenwood Fair, Backyard Monsters and Resort World.

The idea is to re-use assets that have already been published on Facebook to capture new users and revenue on other networks. Viximo, and competitors like Heyzap, do this by creating tools to make it easier for developers to easily plug into the APIs of competing social networks like MySpace and Quepasa.

But there’s more to it than plugging in, according to Viximo CEO Dale Strang. “As tempting as it is to do a quick and easy shortcut onto these networks, the reality is unless you’re really lucky with your game, integration and network, you probably won’t get a big lift. There are too many factors that work against it,” he says.

The best candidates for cross-platform publishing are similar to the company’s three new partner games: titles that have proven themselves able to attract crowds on Facebook already. Developers also need to have the bandwidth to maintain their games across all the platforms they might want to publish on, keeping in mind that the features and viral channels of those networks can vary widely.

For the trouble, though, there’s a significant reward. “We’ve got partners who are certainly generating hundreds of thousands of DAU by launching games on our network, and many are finding that it’s a really nice incremental revenue stream, he says.”

For now, Viximo has about a dozen platforms that it taps into. In 2011, that number could grow, and Strang thinks the overall network will be a good source of growth for social gaming. “Our prediction for 2011 is that the beyond Facebook market will grow much more quickly than the Facebook market in 2011,” he says. Much of that growth will come from overseas, where networks like VZ and Tuenti are still strong.

Strang, of course, is biased to think that his own market is growing. But the total number of players on Facebook is only growing as fast as Facebook itlse, so his prediction could well turn out to be correct.

One more trend Strang pointed out, that we’ve also heard others predict, is a growth of social games into sites that don’t look like typical social networks. “We’re talking with entertainment sites, network sites owned by TV and movie networks,” says Strang, adding that sites with high traffic and visit frequency and some sort of social graph could fit the bill, even if they’re not considered real networks. (Source:Inside Social Games)


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