Digital Chocolate公司对谷歌旗下的Android Market避而远之，所以才会选择在独立应用商店GetJar发售Android版本的游戏，它的这番举动与Rovio发行免费版《愤怒的小鸟》（Angry Birds）首先入驻GetJar、Zynga的《Mafia Wars》手机游戏的第一站是GetJar等迹象均表明：从推广Android免费游戏这方面来看，Android Market并不十分给力。

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据游戏邦了解，Digital Chocolate已经向GetJar投放《Millionaire City》和《MMA Pro Fighter》，这两款游戏之前都是Facebook上的热门游戏，采用的是免费模式。《Millionaire City》甚至还被称为2010年Facebook平台上发展速度第二快的游戏。

Digital Chocolate首席运营官Jason Loia表示，这两款游戏原先的曝光率和知名度足以敲开它们在GetJar的市场大门，Android用户正在迅速增长，他们将热门社交游戏移植到Android平台也就了大势所趋；Digital Chocolate之所以选择GetJar，是因为该应用商店更有助于推广手机应用、手机游戏，另外GetJar对手机游戏市场的了解，对发行商的服务意识也是促成这项合作的重要原因。

GetJar首席营销官Patrick Mork认为，Android平台正在飞速发展，手机应用的市场营销已经面临多种挑战，GetJar致力于通过公关资源、60多种合作渠道和特别的市场营销活动，帮助发行商的产品实现更多曝光率。

游戏邦还获知，GetJar是发展最快的一个支持Android平台的应用商店，自去年4月以来，下载量已增长了500%。另外，GetJar还经常付费让发行商在自家店里发售产品，但未透露它与Digital Chocolate的这桩合作是否也是如此操作。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

A slight against Android Market and a sign of the faith in free app store GetJar, Digital Chocolate’s decision to debut its Android releases on the independent app store rather than on Android Market is far from surprising.
 
Indeed, the publisher’s decision comes on the back of similar moves made by Rovio with Angry Birds and Zynga with Mafia Wars, amongst others. When it comes to pushing free titles on Android, Google’s marketplace would appear to be losing out.

Fighting fit

Making the leap to GetJar – and, in fact, already available – are city builder Millionaire City and stat fest MMA Pro Fighter.

Both titles lend themselves to GetJar’s set up, given they’ve adopted the freemium model and have previously made their name on Facebook – Millionaire City proclaimed as the second fastest growing game on the network in 2010.

However, according to Digital Chocolate COO Jason Loia, what sealed the deal was the visibility the publisher believes its titles will be afforded on GetJar.

“Bringing our hugely popular social games to Android made a lot of sense as consumers take to the Android platform in droves,” he said.

“We decided to launch our games on GetJar because of their proven ability to market apps and games to consumers, their understanding of the space and their willingness to work closely with publishers to build awareness of their content.”

Markeplace momentum

It’s a view naturally backed up by GetJar CMO Patrick Mork, who believes the marketplace offers publishers the chance of greater success on Google’s platform because it can call on a sizeable and, most importantly, loyal Android consumer base.

“As Android booms and the market for apps becomes increasingly difficult for consumers to navigate, we recognise that marketing apps has never been more challenging,” said Mork.

“GetJar’s focus and expertise in marketing apps using PR, our 60 plus partner channels and other above the line marketing campaigns ensures that the few publishers we partner with really get massive exposure for their content.”

GetJar claims to be on of the fastest growing marketplaces serving Android, with downloads up 500 percent since April 2010.

It’s also paying some publishers to launch on its marketplace, although it’s not clear if that’s the case here.（source:pocketgamer）