最近一段时间以来，我们经常能看到zynga活跃在全球扩张的舞台上，包括和7-11的线下合作、与日本软银合作开拓日本市场、收购中国社交开发商以及积极和雅虎/MSN联姻，这些背后都是zynga游戏在facebook持续疲软所做的必要的前景选择。

Zynga-Logo

farmville自从达到8500万活跃用户的顶峰后，马上面临严重的衰退，每个礼拜我们都能看到farmville的惨绿一片，目前为止总活跃用户数已经回落到6600万水平了，并且看起来没有任何打住的迹象。

再加上其他zynga旗下游戏的增加乏力，诸如treasure isle在首月狂飙突进到2700万活跃用户之后，便停滞不前，出现下滑疲态。某台湾玩家在跟笔者交流的时候就是在抱怨zynga的游戏激励设置太偏颇，已经很难带动新玩家进入他们的新游戏了。

虽然在facebook游戏前10名当中，zynga依然毫无争议地占据了其中的7位，farmville居第一位为6661万月活跃用户，texas holdem poker居第二位为2850万月活跃用户，treasure isle居第四位为2402万月活跃用户，cafe world居第五位为2224万月活跃用户，mafia wars居第六位为2016万月活跃用户，petville居第八位为1632万月活跃用户，fishville居第十位为1430万月活跃用户（fishville超越happy aquarium成为水族馆类游戏的榜首了）。但是需要特别注明的是zynga旗下的这些游戏虽然占据排行榜的前列，但是多数都属于下滑的趋势。

facebook排行榜

Every other week, we examine the most popular Facebook games (according to monthly active users), looking at the top titles and developers on the social network to see who’s attracting or losing players.

Almost all of the top 20 games on Facebook continued to lose users in the past two weeks, with Zynga’s FarmVille taking the biggest hit: now down to 66.6 million monthly active users (surely an unlucky number) from its already deflated count of 75.5 million in our last count.

Since its peak of 85 million users in March, before Facebook enacted changes to its application notification system to curb the “spam” many apps depend on for the viral growth, the farming simulation game has shed more than 18 million users.

Zynga’s Texas HoldEm Poker, currently the second most popular game on the social network with 28.3 million players, fared much better as it climbed up a spot and actually brought in some 200,000 new users since late May, but the same can’t be said for the studio’s other releases.

The developer’s Treasure Isle (#4), Cafe World (#5), Mafia Wars (#6), PetVille (#8), FishVille (#10), and YoVille (#16) each gave up a significant number of gamers, some as little as 300,000 but most closer to Treasure Isle’s loss of 3.7 million.

Electronic Arts/Playfish’s social titles — Pet Society (#9), Restaurant City (#13) and Hotel City (#15) — suffered similar troubles, losing 1.5 million users, 1.9 million users, and 3 million users in the past two weeks respectively.

The only winner here in recent weeks is Mindjolt Games, a portal for more than a thousand casual online titles, which managed to jump from #14 to #7 with 5.5 new monthly active users for a total of 18.4 million — but only after losing 13.1 million players in April.