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营收分成三七开,亚马逊Android应用商店决定产品售价

发布时间:2011-01-10 14:33:19 Tags:,,,

在线零售商亚马逊公司最近推出的Android应用商店已经成为业内最近的关注热点,关于该应用商店的一些具体情况也开始浮出水面。

据游戏邦了解,类似于苹果App Store,只有通过亚马逊为期一周的审核流程、符合安全要求、运行效果良好的应用才能获准入驻该应用商店。谷歌Android Market却与此有别,它并没有审核要求,只有在发生问题后才会对产品质量进行调查。

Amazon-android

Amazon-android

但在App Store、Android Market应用商店中,开发商可以自由设定产品价格,而亚马逊Android应用商店与前两者的最大区别在于,应用产品的定价权掌握在亚马逊手中。不过对应用开发商比较有利的是,用户可以通过亚马逊的搜索功能、推荐技术找到自己所需的产品。

游戏邦还获知,这个应用商店与App Store、Android Market一样,仍实行营收三七开分成的原则,即应用开发商可以获得产品70%的营收。不过开发商将产品提交给亚马逊时,可以设定一个“参考价格”,后者会根据多个因素来决定产品最终售价。如果亚马逊实行超低折扣甚至免费供应该产品,开发商则可获得“参考价格”20%的保护性收益。

虽然产品售价完全由亚马逊来决定,但据该公司所称,亚马逊的宗旨是为开发商创造更可观的营收。虽然亚马逊仍未透露该应用商店的正式上线时间,但已面向开发者开放了一个新的门户网站,有意者可以通过该平台了解详情。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Amazon Details Android App Store

Demonstrating a continued willingness to stay in step with evolutions in video game sales, online retailer Amazon is launching its own app store for Android games, and now new details are emerging on just how it will work.

Like Apple with its iTunes Store, Amazon will curate titles in its app store before they’re approved. Unlike both Apple and Google’s own Android Market, however, Amazon will set the prices for the apps.

The most visible incentive for developers is Amazon’s search feature and recommendations technology, which will presumably allow customers to browse apps on the site, as they would any other product.

According to a report in TechCrunch, Amazon will take about a week after an app is submitted to verify it works well and is safe for listing on the store. Google’s Android Market doesn’t curate app listings beforehand, and addresses problem apps only once they’re reported.

Mobile developers are thus far accustomed to being able to set their own prices either on Apple’s App Store or the Android Market, and Amazon’s pricing method will represent a change: Developers set a “list price” for their apps, but Amazon uses a number of market factors to determine the final price for the app.

Developers will get 70 percent of the revenues from their app sales in Amazon’s store, the report says — but Amazon says it will guarantee 20 percent of an app’s list price in the event that it decides to offer the app at a steep discount or for free.

Although Amazon has freedom to offer discounts on an app’s price or to give apps away, the company asserts that its goal is to offer developers the most revenue possible on any given app. It hasn’t set a launch date for the new store, but a new developer portal is currently available for interested parties. (source:gamasutra)


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