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Mac App Store产品售价偏低,开业遇黑客砸场

发布时间:2011-01-08 09:20:15 Tags:,,,

因为有许多应用开发商之前已经在iPhone、iPad平台的App Store中做过生意,所以不难预料,苹果新应用商店Mac App Store刚开业时也难免充斥一些便宜货。

开发者Markus Nigrin日前在The Pocket Cyclone博客中指出,不少开发商原先面向iPad投放原始应用时,最初的售价都定得老高,发现市场反应不妙后,就不得不在几周后悄悄降价,所以这回他们吸取了教训,决定先让产品以低价入驻Mac App Store。

据游戏邦了解,这些产品在Mac App Store新开 张时的价格几乎无异于在App Store中的iPad应用。

Mac App Store

Mac App Store

Nirgin指出,一些开发商靠这种低价手段迅速跻身Mac App Store应用排行榜的前列,虽然还没有公布相关销售数据,但已经可以看出一些强劲的发展势头。App Store中的价格战再次在这个新苹果应用商店中上演。

他观察了《Chopper 2》(Majic Jungle software产品)、《Air Hockey》(Acceleroto产品)、《reMovem》(Mundue产品)和《Compression》(Little White Bear Studios产品)这四款应用的情况,发现除了《ReMovem》售价1.99美元以外,其他三款应用均仅售99美分。

他还发现,这四款应用与iOS的App Store对应产品价格持平,甚至比后者更低。

不过Nirgin也表示,这种低价策略能否长期奏效仍然有待观望,而且也没准那些相对高价的应用才是最终赢家(游戏邦注:有一些纸牌类游戏零售价高达29.99美元)。

在引起市场高度关注的同时,Mac App Store也被一些黑客盯上了,它上线数小时后就遭到了攻击。

黑客们推出了一款可以替换产品签名档的工具,支持用户不花钱下载完整版的付费应用。据称还有一款名为KickBack的黑客工具将于2月份推出,Hackulous的成员“异议者”称他可以暂时不发布这款工具,但如果Mac App Store站稳脚跟后还是“充斥大量垃圾”,那他就不会手下留情了,同时也表示贬低应用价值、戏弄开发商并不是他的本意。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Devs offer cut price apps for Mac App Store as platform suffers hacks hours after launch

Considering a large proportion of studios trading on the Mac App Store have previously sold their wares on both iPhone and iPad, it’s not surprising that an early look at pricing strategies paints a picture of a marketplace flooded with cheap apps.

As reported by Markus Nirgin of The Pocket Cyclone, while developers launched native apps for iPad at a high price before gradually chipping away at their sums as the weeks passed, many studios have decided to offer apps for Mac at a low price from day one.

Pricing power

Indeed, Nirgin claims app pricing on the Mac App Store at launch is roughly in line with where iPad apps on the App Store sit now.

“We have not seen only low prices today, but very aggressive launch prices,” Nirgin states in a blog post.

“We have seen an all-in approach by some developers. Some got rewarded instantly with a high chart position. Sales numbers are not out yet, but some indicators are looking strong. The App Store ‘game’ is repeating itself all over again.”

Of the four apps Nirgin decided to monitor at launch – Chopper 2 by Majic Jungle Software, Air Hockey by Acceleroto, reMovem by Mundue and Compression by Little White Bear Studios – three launched at 99c, with just reMovem coming in at $1.99.

Most interestingly, however, is the fact that all four prices are either equal or lower than the price for the equivalent app on the App Store for iOS.

Hack attack

As Nirgin points out, it’ll take some time to see whether going in low pays off in the long run, or whether the few developers who have decided to sell their titles at a comparatively high price – some Solitaire games retailing for $29.99, for instance – come out on top.

What’s already certain, however, is that interest in the marketplace is already high – a view proved by the fact that the platform was successfully hacked just hours after its launch.

Crackers have released a tool that lets users download full, paid version of titles for free, thanks to its ability to replace their signature files with those of free variants.

An alternative crack – known as KickBack – is also set to be released in February, with Hackulous member ‘Dissident’ claiming its launch is being held back until the store is established and “has a lot of crap in it”.

“We don’t want to devalue applications and frustrate developers,” he concluded.(source:pocketgamer)


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