新年新气象，进入2011年社交游戏领域又将发生何种风云变化呢？在此，游戏邦为您介绍游戏资讯网站Games.com对2011年社交游戏领域的发展预测。

社交=手机

mobile-explosion

2010年我们亲眼目睹热门社交游戏FarmVille登陆iPhone手机平台和各种iOS或网页OS系统的Mafia Wars社交游戏。2010年，Zynga，Playfish和Playdom等主流游戏开发商纷纷将现有的Facebook游戏移植手机设备，然而在2011年相信将会出现更多类似Raise the Village的原创手机社交游戏。

更快捷，更高品质的游戏体验

2011年必然将涌现出更多更快捷和高品质的社交游戏，类似于Godswar Online或EA Sports PGA Tour的全3D社交游戏将成为2011年的发展趋势。另外，2011年社交游戏开发商将更频繁地采用HTML5和The Unity Engine技术。其中，HTML5技术关系着未来的网站建设，它可以在不安装Flash程序的情况下实现Flash效果。而The Unity Engine则是类似于Flash的游戏开发软件，它能在无需额外下载的前提下为玩家提供更流畅，更高品质的游戏体验。当然，2011年社交游戏开发者们也会深入发展Flash技术，开发更优质的游戏。

cityville reputation

社交游戏竞争激烈，CityVille难稳居首位

尽管CityVille得到了广大游戏玩家的热烈追捧，然而Games.com认为2011年CityVille无法稳居Facebook第一游戏宝座。的确，必须承认Zynga公司最近的热门游戏CityVille实质上并没有重大突破，因此2011年如果涌现一款更为优秀的城市建设主题游戏便有可能将CityVille挤下第一宝座。但是，在Zynga公司的良好声望及其将近1亿的庞大玩家群体面前，实现这一壮举的更有可能是另一款Zynga产品。

更多的广告加盟

据游戏邦了解，许多款热门社交游戏拥有的用户基础甚至超过了其所在国家的总人口数。这般蓬勃景象吸引了不少广告商的关注。2010年，麦当劳，可口可乐等知名品牌或说唱歌手Dr.Dre都初涉社交广告。相信2011年将有更多的美国企业采用社交游戏广告。

社交游戏开发巨头公司Zynga是否将开发网站？

在过去的8个月中，Zynga公司进行了8次主要的收购活动。Zynga正朝着首席执行官Mark Pincus提出的“Zynga=社交游戏”理想迈进。如果Zynga真的自己建立网站，这就意味着Zynga将摆脱对Facebook的过度依赖，实现独立。

zynga logo

广告游戏

现在Facebook社交网站出现了一种“广告游戏”。玩家点击进入游戏后只需观看一系列Flash动画，或者点击几次鼠标。其目的主要是向玩家展示某某产品的优越性。2011年可能将有更多的品牌采用这种包裹着游戏外衣的广告宣传方式。

大型多人网络游戏（MMO）进军Facebook社交网站

据游戏邦了解，目前Facebook社交网站已经发布两款完全开发的大型多人网络游戏Godswar Online和Milmo。尽管浏览器大型多人网游已存在一年有余，2011年将有更多的Facebook游戏和MMO混合体。两种游戏之间有许多相似之处如免费游戏，虚拟商品交易等。当然，Facebook游戏融合不会止步于此，未来可能将有其他类型的游戏也加入Facebook游戏的行列之中。

大型公司将继续发展壮大

big-companies

如今，Zynga可谓是掌管社交游戏领域的半片江山，以至于开发了《宝石迷阵》等热门休闲游戏的PopCap公司或迪士尼公司（Playdom）都无法撼动Zynga的主宰地位。由目前看来，Zynga公司仍将统领社交游戏领域相当长一段时间。那么，另一个问题是“谁将成为第二把交椅？”就此，EA/Playfish, CrowdStar, PopCap和Playdom等主流社交游戏开发者展开了一场激烈竞争。

Facebook社交网站将再次与游戏开发者交好

2010年，Facebook社交网站采取的一些政策某种程度上阻碍了社交游戏开发商的发展进程。然而自2010年下半年起，Facebook便组建了一个团队致力于开发更有利于社交游戏者发展的网站环境。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

For social gaming, 2010 was a roller coaster ride with stories of ups and downs almost weekly. In the end, it turned out to be a year that witnessed some truly wonderful games, so everyone was a winner, really. But now it’s time to look forward to a year that will surely be rife with change. And like any self-respecting journalists and bloggers would, we gaze into the future with wild theories, educated guesses and speculation. We give you Games.com’s Predictions for 2011.

Social = Mobile
If you thought the slew of social games-gone-mobile like FarmVille for iPhone and Mafia Wars across iOS, Android Blackberry and webOS was a step forward in 2010, just wait for what’s to come. While major developers like Zynga, Playfish and Playdom have all started to expand to mobile devices using their existing games like My Empire and Social City, 2011 will see many more original mobile social games-just look at games like Raise the Village. (Bonus prediction: Zynga’s recent cross platform strategy using mobile browsers might take off elsewhere.)

Find the rest of our predictions for 2011 after the break.

Faster, Prettier Games

It’s inevitable, really. With games like Godswar Online and the upcoming EA Sports PGA Tour for Facebook, both of which in full 3D, it’s almost certain that there will be more where that came from. The two technologies that will be most responsible for this are HTML5 and the Unity Engine. The former being the next step in how websites are created, HTML5 can do things that Flash can without the need for Flash at all. (Just take a look at what’s possible with HTML5.) The Unity Engine, however, is much like Flash in that its software through which developers create games. But in smooth, appealing 3D that can run smoothly in websites without extra downloads (i.e. Facebook). Not to mention that developers are getting much better with Flash (take CityVille, for instance).

CityVille Can’t Stay on Top Forever

As much as some of us here at The Games.com Blog love CityVille, there’s no way it’s going to last forever as the top Facebook game. Sure, FarmVille was on top for months, but it too fell from its ivory tower made of Zynga Game Cards. Admittedly, the game isn’t doing anything that’s seriously groundbreaking, which means a game that does city building better could have a chance at dethroning CityVille. But good luck competing with both the Zynga name and its pool of over 100 million potential players. It’s sad to say that, if anything, it will probably be another Zynga game that topples CityVille.

Ads, ads, and more ads-Oh, my!

Some social games have more players monthly than most countries have people living in them. As big wigs in the advertising world would say, “That’s a lot of eyeballs.” With huge companies like McDonalds and Coca-Cola along with big-time rappers such as Dr. Dre getting into the game early, it’s only natural that the rest of corporate America is itching to dig its pickax into the social gaming gold mine. That said, advertising in social games could become as second nature as, say, viral marketing has become in the world of YouTube (we’ve all seen the Old Spice Man).

Is Zynga Creating its Own Network?

If eight major purchases in the last eight months and its most recent weren’t hint enough, then we’ll say it now. More than likely, this is what Zynga is ultimately up to. Zynga CEO Mark Pincus even came forthright in saying that his vision for the future of gaming is a “dog-activated world.” Now that we’ve squashed all doubt, one question remains: What does it mean? Well, it could mean a lot of things, but most importantly is that it could spell independence from Facebook for Zynga.

Hey Guys, Check Out Our “Game”

You’ve seen them already. Out there, just waiting to trick you, thinking what you just clicked on will be a remotely entertaining or enjoyable experience. Advergames. Instead of partnering with major developers, some companies pushing products are saying to themselves, “You know what, screw working with an experienced game developer. I’ll make my own game. How hard can it be?” And what we get is a quasi-game, a series of Flash animations and a few clickable buttons designed for one purpose: to show us how cool Product X is and that we should totally buy it immediately.

There’s an MMO in my Facebook

There are now at least two full blown massively mutliplayer online games (MMO) currently on Facebook, Godswar Online and Milmo. While browser-based MMOs have existed for over a year if not longer, this will be the year when the lines between Facebook game and MMO blur. The two genres are too similar not to. Both are free to play, involve transactions for individual virtual goods or boosts and can now run right within Facebook. However, the Facebook game genre-bending likely won’t stop there. With a full 3D golf game (see above) coming to Facebook, who is to say other types of games can’t?

The Big Will Undoubtedly Get Bigger

Call us pessimistic, but it’s just how things work, people. Companies like Zynga are attracting over half of the social gaming market’s audience. Numbers like that are tough to crack even for other juggernauts like PopCap who have all but ruled the casual gaming space with Bejeweled, Peggle and Zuma. Even Disney–you know, the guys who thought up Mickey Mouse?–are having trouble competing with them through Playdom. Zynga is likely going to be on top for a long, long time. The question of the day will remain, “Who is number two?” with companies like EA’s Playfish, CrowdStar, PopCap and Playdom battling fiercely for second best.

Facebook Will Be Our Friend Again

As much as it looked like it was working against us in 2010, Facebook could turn a new leaf this year. In fact, it already has. Just in the second half of 2010, Facebook created an entire games engineering team dedicated to making Facebook better for us social gamers. Not to mention that even more recently the 600-million strong social network hired a social games partnerships director to keep developers like Zynga happy (pictured right). It’s too bad that its already looking to grow beyond Facebook. Maybe the two can cut another deal?（Source：Games.com）