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techcrunch消息:2011年苹果应用营收或达20亿美元

发布时间:2010-12-31 15:30:18 Tags:,,,,,

由于用户本能地抵触为互联网服务内容买单,所以如果哪家互联网公司胆敢推出付费内容,那就无异于自取灭亡。据游戏邦了解,到目前为止最富创新性的在线广告营收模式,就只有Google的付费搜索广告和Groupon的本地广告解决方案。Netflix和Match.com是唯一成功创建规模大、利润丰厚的两家在线内容订阅服务公司,LinkedIn则是为数不多的通过免费运营模式,开拓大量业务的互联网2.0公司之一。

但移动互联网领域就不同了,多数用户都不排斥为手机内容买单。花旗银行(Citibank)近日发布的一项报告表明,苹果在2011年的所有应用营收将达20亿美元,几乎相当于明年整个在线视频广告市场规模。要知道视频网站YouTube的观众可远远多于iPhone用户。

iphone-apps

iphone-apps

该报告还引用市场调研公司Gartner的数据指出,2010年手机应用市场规模约40亿美元,预计到2013年更将飙升至270亿美元。智能手机的普及是应用市场营收增长的最大功臣,其影响力相当于最近10年的宽带互联网覆盖率。游戏邦还从该报告中获知,全球智能手机销量今年增长了53%,预计2011年将增长29%,到2013年将保持20%左右的增长率。

数年前还有不少人为Android究竟能否成为谷歌的另一大营收来源而争论不休,花旗银行的报告却已清楚表明,Android已通过间接的营收渠道创收10亿美元,预计明年还将双倍增长。相信在这个数据面前,不但YouTube会相形见绌,即使是整个在线视频市场都要为之汗颜。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

So Much For FREE!: Apple Will Sell $2B in Apps in 2011

I’ve often wondered if the early Web pioneers had it all to do over again if Web companies would have put less of an emphasis on free.

People have been conditioned against paying for services or content on the Web, and the Web elite only have each other to blame. For all the talk of Web companies getting users first and “figuring out” how to make money later, the only two jaw-droppingly, multi-billion-dollar, innovative new ways to advertise online have been Google’s paid search ads and Groupon’s solution to unlocking local ad dollars on a mass scale. Those who win big–like Google– just perpetuate the cult of free content and services as a way of spoiling would be competitors. Witness a big disconnect between popularity and money. Exhibit A: Yahoo.

As a result, Netflix and Match.com are two of the only companies to have figured out ways to build large, lucrative subscription businesses online. Meanwhile, LinkedIn is one of the only Web 2.0 companies that has created a huge business with a freemium business model.

But on the mobile Web it’s a do-over, and it’s a totally different playbook from FREE! People are conditioned to pay for stuff over phones in a way they aren’t online, and they’re not flinching. According to Citibank’s US Internet Stock 2011 Playbook released today, Apple will generated as much as $2 billion in gross app revenue in 2011. For perspective, that’s about the same size as Citibank’s estimate for the entire online video advertising market next year, nevermind way more people watch YouTube than have an iPhone and it’s been in the cultural zeitgeist longer.

The report also cites Gartner’s estimates that the total app market was around $4 billion in 2010 and should grow to a whopping $27 billion by 2013. The biggest driver is smart phone penetration, the impact of which Citibank compares to the spread of broadband on the computer-based Internet in the early 2000s. Globally, smart phone unit sales grew 53% in 2010, and Citibank expects it to grow 29% in 2011 and stay in the mid-20% growth range through 2013.

Several years ago, it was controversial to say that a fledgling product called Android — not the hyped up purchase of YouTube– would be Google’s best bet at another hit on the scale of paid search. Android is already making $1 billion in revenues with an indirect monetization strategy, and Citibank expects that could double next year– not only eclipsing YouTube but the entire online video category. Now calling Android Google’s future is almost a cliche. Good thing Google hedged its bets.(source:techcrunch)


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