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人物专访:Atlas Interactive公司首席执行官展望2011

发布时间:2010-12-24 17:14:41 Tags:,,

据游戏邦了解,2010年可谓是游戏和支付产业蓬勃发展的一年。在圣诞节即将来临之际,我们访问Atlas Interactive公司首席执行官Marco Priewe谈谈他对2010年的回顾和2011年的展望。

Marco Priewe

Marco Priewe

SocialGamesObserver(SGO):首先,您对今年的市场情况有何看法?

Marco Priewe:2010年对于支付产业,游戏产业和Atlas Interactive公司都是非常繁忙的一年。玩家们对网络游戏的巨大需求转化成了对微支付方式的巨大需求。今年我们Premium SMS, Voice及Web Billing三个领域支付方式的利润都有所增长。

SGO:很多人并不认为Kanzaloo是Atlas公司的产品,您可以解释一下这两个品牌的之间的关系吗?

之前我们也收到过用户的类似疑问。kanzaloo是ATLAS Interactive公司提供的一种多合一支付方式。众所周知,很多支付公司会给自己开发的产品或服务命名,因此我们也决定为这款多合一支付方式取一个朗朗上口的名字。明年,ATLAS Interactive将继续kanzaloo产品的研发和经营。

SGO:此前您曾表示出对出版行业的浓厚兴趣,未来您是否有计划进军该领域呢?

Macro:进入21世纪后,出版行业进入新的发展阶段,限定订阅的经营模式已经过时了。随着越来越多的读者使用手机,他们不再热衷于在书店中购买刊物,读者们可以在各种智能手机,笔记本电脑上进行阅读。在该情况下,刊物要么免费,要么则实在读者下载的同时收取一定的费用。因此,与其期待读者购买一本他们可能仅读取5%内容的刊物,发行商们可以就读者的需要进行收费,譬如每篇文章收取0.1欧元,如此一来发行商可以获得更广阔的读者群体。

随着2011年我们对kanzaloo产品的继续研发,ATLAS Interactive将与更多的发行商合作,证实这一做法的可行性。

SGO:迄今为止,ATLAS Interactive公司的强势领域是哪一方面?未来有何发展计划?

Macro:目前优势产业是我们公司的强势领域,未来我们将继续向这一方向迈进。同时就像上面提到的那样,我们十分关注发行行业,未来相信在这一领域会有更好的发展。

另一方面,传统支付服务供应商也开始将Kanzaloo列入到其现有的支付方式之中。现在,我们是将手机支付方式融入Arvato平台的唯一微支付方式供应商。

ATLAS Interactive

ATLAS Interactive

SGO:随着虚拟商品在全球广泛盛行,贵公司在这方面发展如何?

Macro:实际上我们公司可算是在该领域处于领先地位。早在15年前,我们便开始开发这一领域,并竭尽全力为客户提供最全面的服务。也正因此,我们公司得到了客户的广泛好评。2011年ATLAS Interactive将为广大客户提供更多的此类服务。

SGO:您对手机和笔记本电脑市场有何看法?

Macro:首先,我们是一家支付方式公司,这是我们发展的主要领域。然而我们十分清楚目前的市场发展趋势和客户的需求,这就意味着未来我们将不断开发适于手机和笔记本电脑市场的产品。

SGO:圣诞节将至,您有什么事业上的愿望想要实现吗?

Macro:现在,我们公司和许多业内人士共同面对的一个问题就是如何改善与载体之间的关系。我们公司在这一方面十分值得自豪。ATLAS Interactive成立的15年来,我们都与载体公司保持着良好的人际关系。在此,祝大家节日快乐!(本文为游戏邦/gamerboom.com,转载请注明来源:游戏邦)

The year 2010 was probably the most dynamic year in the history of the  gaming and payment industry. Before the start of the Christmas holidays and the concentration on the next year, we talked to Marco Priewe, CEO of Atlas Interactive about his eperiances in the year 2010 and why he thinks 2011 will be even more exciting:

SocialGamesOberver: First of all, how is your respective view on the fading year 2010?

Marco Priewe: 2010 has been a very busy, very exciting year. Not only for the payments and games industry but with ATLAS Interactive as well. We have seen an explosion in online games which has translated to an explosion in the need for suitable micro payment solution. Whether its Premium SMS, Voice or Web Billing, we have seen an increased interest in all three areas of payment methods.

SGO: It is not obvious for everybody that Kanzaloo belongs to Atlas. Can you explain the two brands and their individual focus?

Marco: We have received this question before and the best way for me to explain it that kanzaloo is an all-in-one payment solution that ATLAS Interactive offers. A lot of our competitors give there services or products a name and since we are able to provide all forms of micro payment into one easy to use solution we decided to give it a name that is memorable. You will see a lot more in terms of marketing and product development from the kanzaloo product in 2011.

SGO: You previously mentioned a strong interest in the publishing business. Can you elleborate on your plans in this industry?

Marco: The publishing industry has been trying to come up with a way to bring their services into the 21st century. They are realizing now that the subscription based payment model does not work. More and more readers are going mobile. What this means is that their readers are no longer purchasing their publications at newsstands/stores, but rather reading their content on their smartphones/tablet computers or online desktop browsing. At this moment the content is either free or they charge the users to download their app or maintain the subscription based model. With a micro payment service, such as kanzaloo, we are able to provide these publishers the means to charge the readers per article. So instead of buying the entire publication that less than 5% of readers read, the publishers can charge for the articles the readers want. So for 0.10€ an article or any other price point they are able to reach a broader market. In 2011 with the expansion of the kanzaloo product, ATLAS Interactive will be adding even more publishers to our portfolio of clients and continue to educate those who are still skeptical.

SGO: Which markets have been your strongest so far and which ones are you planning to tackle next?

Marco: The gaming industry by far has been our strongest industry to date and will probably continue to be so for some time. However, as stated in the previous question, the publishing industry is one that we have had our eye on and have been working with and see a strong future with. There of course are other industries as well that AIDE will continue to target and work with such as Social Networks, Gambling, and many more. On the other hand side, traditional payment service providers have started integrating kanzaloo™ in their existing portfolio of payment solutions. So far, we are the only micro payment provider that has integrated its mobile payment solution into the pay.on platform of Arvato.

SGO: Virtual goods are taking over the world, how are you involved now and what is going to change?

Marco: We are really the pioneers in this industry. We started over 15 years ago and have been consistently providing unbeatable coverage and solutions to all of our clients who have maintained a strong, loyal commitment to us. In 2011 we will only continue to provide the best services and solutions to our clients while contributing what we have learned through the years to this ever growing industry.

SGO: What do you have in the pipeline for the mobile and tablet market?

Marco: First and foremost we are a payment company and that is our main focus. However, we understand the latest trends and needs from our clients and consumers. That being said we are constantly developing our products for the mobile and tablet market and in 2011 you will some of these solutions make ground and become more of an extension to what ATLAS Interactive offers already.

SGO: It is Christmas soon, if you had one wish to address concerning the industries you operate in, what would it be?

Marco: The biggest concerns we get from clients and industry players is the need to improve carrier relations. This is something we are extremely proud of since we have been around for over 15 years we have personal relationships with all of these carriers and it is because of this we are able to offer unbeatable rates and terms. We are very upfront and honest with all of our clients and the one thing I would say to them this holiday season is “Don’t worry!”. That is our job. Enjoy the Holidays!(Source:SGO)


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