游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

游戏广告平台公司NeoEdge获得300万美元投资

发布时间:2010-12-22 09:44:53 Tags:,,

最近,总部位于旧金山的NeoEdge公司宣布获得了来自MMV Financial公司300万美元的投资。NeoEdge公司的主要业务是为社交和休闲游戏提供广告平台。此前,该公司还获得了Jefferson Partners和VanEdge Capital投资公司940万美元的投资。

NeoEdge

NeoEdge

据游戏邦了解,NeoEdge公司成立于2002年,由曾经任职于Electronic Arts和Pogo.com的业内人士组建,目前在纽约,洛杉矶和多伦多等城市都设有销售办公司。未来,NeoEdge公司计划运用这笔资金拓展国内销售团队,开发更多新型的广告产品,如融合了游戏元素的广告模式等。

NeoEdge平台将视频和“丰富多样的媒介广告产品”应用于网络游戏中。目前,NeoEdge平台每月提供的视频广告印象超过了1亿个。NeoEdge的合作伙伴包括了Yahoo Games, iWin 和月活跃用户达到27万5000人的Facebook酒吧游戏Bar Society。

对此,NeoEdge的首席执行官Lesley Mansford表示很高兴可以与MMV达成合作,相信在他们的支持下,NeoEdge将能为社交和休闲游戏领域带去更多的创意。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

San Francisco-based company NeoEdge, which offers an advertising platform for casual and social games, announced that it’s raised $3 million in growth capital financing from MMV Financial. It had previously secured at least $9.4 million from Jefferson Partners and VanEdge Capital.

Founded in 2002, the firm is led by game industry veterans from Electronic Arts and Pogo.com, and has sales offices in New York, Los Angeles, and Toronto. It intends to spend this new funding to further expand its national sales team and drive its development of new advertising products, such as ads with game-like elements.

NeoEdge’s platform, which integrates video and “rich media ad products” into online games, currently serves more than 100 million video ad impressions per month. Its partners include Yahoo Games, iWin, and most recently Red Atom’s Facebook game Bar Society, a bartending game with over 275,000 monthly users.

“We are very excited by our partnership with MMV,” says Lesley Mansford, CEO, NeoEdge. “With their support, we are confident we can drive innovation in the social and casual space. We have been extremely pleased with MMV’s flexibility in structuring a deal that suited us and look forward to building our new relationship with MMV.” (Source:GamaSutra)


上一篇:

下一篇: