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《Tap Tap Revenge 4》首发每小时下载量达25000次

发布时间:2010-12-22 09:41:30 Tags:,,,

日前,Tapulous工作室推出的《Tap Tap Revenge 4》在苹果App Store仅上架18小时,就一跃成为该应用商店的头号热门游戏,这是自App Store在2008年成立以来,Tapulous的游戏第六次称冠该应用商店(游戏邦注:之前的TTR1、TTR2、TTR3都是付费游戏,TTR3后来曾改为免费下载)。

Tap Tap Revenge 4

Tap Tap Revenge 4

Tapulous创始人、Disney Mobile高级副总裁兼总经理Bart Decrem表示,《Tap Tap Revenge 4》比上一版本TTR3的销售速度快两倍,销量也要多两倍。

据游戏邦了解,Tapulous是在被迪士尼收购六个月之后,才推出了《Tap Tap Revenge 4》这部力作。

Decrem称这款游戏目前每小时下载量约2万5000次,与去年的TTR3在圣诞节当天的下载量不相上下(游戏邦注:圣诞节是许多iPhone、iPod touch的激活量高峰期,手机应用下载量也会大幅飙升,由此可以判断这款游戏今年圣诞节下载量将超过去年同期水平)。他还表示,这款游戏是Tapulous旗下最快速摘走App Store冠军的作品。

Tapulous旗下游戏的下载量已达5000万次,所以会比小型开发商更占优势,因为该工作室可以面向现存用户,交叉推广自己的新游戏。Decrem还声称,Tapulous目前仅开拓了第三个病毒式营销渠道(比如说TTR3中的插页式广告),之前的主要营销方式是电子邮件和短信通知。

《Tap Tap Revenge 4》这款游戏中增加了一些新功能,比如苹果Game Center,以及支持iPhone手机Retina Display功能的高清像数解决方案,并添加了鼓励用户与好友分享音乐、相互挑战的社交元素,提供了更多的免费和付费音乐下载选项。

Decrem另外还透露,Tapulous将在明年1月宣布位于帕洛阿尔托的Disney Mobile主要团队阵容,Tapulous及迪士尼的其他手机游戏将开始整合并共享数据分析及广告赞助资源,致力打造App Store最大的免费模式游戏网络。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Last night around 11PM, Tapulous released the latest version of what is one of the App Store’s most popular franchises of all time: Tap Tap Revenge 4. 18 hours later, it became the top application in the App Store, marking the sixth time Tapulous has held the #1 spot since the App Store launched in summer 2008 (TTR1, TTR2, TTR3 as a paid app, then again as a free app, TTR3 Boost , and TTR 4). Tapulous founder Bart Decrem says that this game launch has been “twice as fast, and twice as big” as TTR 3 was in the same time span.

The launch of Tap Tap Revenge 4 comes around six months after the company was acquired by Disney for an undisclosed sum.

Decrem, who now serves as SVP and General Manager for Disney Mobile, says that the game is seeing around 25,000 downloads per hour right now, which is on par with what it saw on Christmas day last year (app downloads see a major spike on Christmas as people try out their new iPhones and iPod touches, so expect this number to surge even higher this year). Decrem says this is the fastest any of Tapulous’s games have ever hit #1, and it may be the fastest growing game ever (though he doesn’t know that definitively).

Given that the company has such a large existing install base — Decrem says Tapulous is coming up on 50 million total downloads between all of its applications — Tapulous can more easily gain traction with a new game than a small-time developer could, because it can send promotions to existing users. But Decrem says that Tapulous is only tapping into around a third of its viral channels so far (namely, interstitials in TTR3), and that it will save its other big guns like emails and push notifications for once the initial buzz for the game dies down.

Among the new features introduced with TTR4 are support for Apple’s Game Center, higher resolution graphics for the iPhone’s Retina Display, a stronger social component where you can ‘Like’ songs and challenge users with similar tastes, and a wider selection of both free and premium music downloads.

Decrem says that Tapulous has some other big news coming up: in January it will be announcing its lineup for the leadership team of Disney Mobile based out of Palo Alto. Decrem also says that both Tapulous and other Disney applications are going to begin incorporating a standard set of analytics and advertising libraries, as it looks to become the App Store’s largest freemium gaming network.(source:techcrunch)


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