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eMarketer:用户日均使用移动网络的时间是报刊杂志的总和

发布时间:2010-12-16 09:45:58 Tags:,

移动互联网时代的到来已经不可阻挡。据市场咨询公司eMarketer最新的一份报告显示2010年用户日均使用移动网络的时间已经是用户阅读报纸和杂志时间的总和。该分析称2010年用户日均使用移动网络的时间为50分钟,而报纸和杂志分别只有30分钟和20分钟,虽然和用户的互联网155分钟的时间相比还不算太多。但是相比较移动手机使用时间和互联网的使用时间比值已经从2008年的四分之一提升到了2010年的三分之一。

timespent

timespent

尽管用户使用电视和广播的时间依然居高不下,但是据游戏邦观察从2008年到2009年的整体发展趋势看该领域的用户日均投入时间增长已经放缓,甚至开始回落比如2010年的用户电视时间和广播时间相比2009年分别下滑了3分钟和2分钟。

从用户在电视、广播、互联网、移动领域、报纸和杂志等的投入总体时间看,在2008年到2010年之间总体还处在上升阶段,用户投入总时间已经从635分钟提升到660分钟。但是细分到具体方向只有互联网和移动领域用户日均投入时间是上升的,相比2009年,2010年分别提升了9分钟和11分钟。而其他的方向包括电视、广播、报纸和杂志的阅读都不同程度下滑,虽然下滑幅度暂时还不大,分别还只是2到3分钟的轻微下滑。

对于手机游戏开发者来讲,用户在投入移动领域的时间越多就意味着带来的用户可能越多,甚至既有用户在游戏方面的投入也越来越多。手机将可能取代报纸和杂志成为用户零碎时间更好的休闲方式。(本文由游戏邦/gamerboom.com编译 转载请注明:游戏邦)

The average time spent on the Internet by adults in the U.S. grew an estimated 6 percent in 2010 to 155 minutes a day, or about two and a half hours, according to new estimates from eMarketer.

Compared to watching TV, which the average American adult does for 264 minutes a day (or four and a half hours), it still has a way to go in terms of becoming the media we spend our most time on.

However, TV time declined about 1 percent.

More startling is that time spent on mobile devices is now the same as time spent reading print newspapers and magazines combined. The average American spends an estimated 50 minutes a day staring at his cell phone, versus 30 minutes reading a print newspaper and 20 minutes reading a magazine. Of course, much of that time staring at mobile screens is reading news online so maybe when all is said and done people are actually reading more. Although what they are reading—Tweets, email, and text messages, along with articles— is not always the same as in the offline world.

Time spent on mobile devices shot up 28 percent in 2010, and that number will continue to rise. If you are reading this, you probably think these numbers are low. How much time a day do you spend looking at your mobile phone? I spend at least two hours a day, twice as much if I am commuting. And now I’m spending at least 30 minutes day on my iPad. I wonder which will happen first, time spent on the Internet passing time watching TV or mobile passing the (desktop) Internet.(source:techcrunch)


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