据venturebeat报道，日本DeNA公司及旗下的Ngmoco子公司联合推出的手机社交游戏平台Mobage将于明年4月正式上线，三星Android手机将首先把Mobage设置为默认的手机社交网站。

DeNA has 22 million users in Japan

该手机社交游戏平台支持玩家之间的相互挑战、共享积分排行榜等社交功能，兼具DeNA原有的Mobage-town日本手机社交网站与Ngmoco的Plus+社交游戏平台这两者的功能，彰显DeNA欲向全球手机市场进军的决心。

据游戏邦了解，DeNA目前已推出含社交功能、营收解决方案的Open Mobage智能手机软件开发工具，现在已有50多家合作开发商使用该工具面向Mobage平台开游戏，他们只需一次性完成开发工作，就可以将游戏移植到全球多个手机平台。除此之外，DeNA还发布了ngCore这项开发技术，以便将Mobage打造成了一个全球性的手机社交游戏平台。

虽然这是一个大胆有趣的举措，但笔者尚不敢断言Mobage这个源于日本社交网站的产物，究竟能否被西方游戏玩家接纳。

另外，DeNA与Ngmoco还希望这个新平台能够给游戏开发商带来更多营收分成，并承诺游戏移植到多个手机平台后，仍能像专门为某款手机量身定制的游戏一样，保持原汁原味的特点。这些游戏还会植入社交网站功能，支持玩家搜索游戏和添加好友。

DeNA的业务运营正在全球化，这就不免要与一些竞争对手过招，比如Zynga、Scoreloop、木瓜移动（PapayaMobile）、OpenFeint等。Mobage内部测试阶段的合作伙伴包括Hudson、Square Enix、Take-Two Interactive、Nexon、 SGN、Gameview、RockYou、 PlayFirst、 Mochi Media、Gameview Studios、Flipside 5、Nimblebit、 Lumos Labs、Playforge、Ricochet Labs和Bolt Creative等游戏公司。

DeNA预测公司2010年的营收将超过12亿美元，全年利润可能达到6亿美元，目前共有2200万名日本用户，其社交网站上聚集了来自291家公司的720款游戏。

Mobage与三星的联手也是一桩非常划算的生意，要知道三星在全球已有好几千万的手机用户，Mobage社交游戏网站正好可以借三星智能手机积累人气，这可能会让DeNA在市场竞争中更占优势。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

DeNA and Ngmoco will launch global mobile social network, starting with Samsung phones

Japan’s DeNA and its Ngmoco subsidiary plan to launch a worldwide mobile social gaming network starting in April. As part of that effort, Samsung’s Android phones will use the DeNA Mobage mobile social network.

The mobile social gaming platform will let players compare their high scores with friends and duel each other in challenges, replicating the features of social networks in a mobile setting. DeNA has combined its Mobage-town social network on Japanese phone networks with Ngmoco’s Plus+ social game platform. The mobile social network represents DeNA’s bid to extend its success in Japan to a global cell phone market. It is one reason DeNA bought San Francisco-based Ngmoco for $403 million in October.

DeNA has launched its Open Mobage Smartphone software development kit, which game developers will use to adapt their games for the network. More than 50 partners are beginning to use the platform, which will allow them to deploy their games worldwide on multiple cell phones with social and monetization layers. DeNA also unveiled ngCore, a development technology that will enable Mobage as a global platform.

It’s an interesting development, although I’m not sure how well the name “Mobage,” which comes from the Japanese network, will fly with Western gamers.

By creating a development platform, DeNA and Ngmoco hope to lock up game developers in a platform where all companies share the revenues. In return, DeNA and Ngmoco promise to let developers create their games once and run them on many phones, while still having “native” quality. That means the games will run as if they were designed for a specific phone. They will also have a built-in social network, which will allow gamers to discover games and friends.

As it expands worldwide, DeNA will be bound to run into a variety of competitors, including Zynga, Scoreloop, PapayaMobile, and OpenFeint. Partners in the private beta test include game companies such as Hudson, Square Enix, Take-Two Interactive, Nexon, SGN, Gamevil, RockYou, PlayFirst, Mochi Media, Gameview Studios, Flipside 5, Nimblebit, Lumos Labs, Playforge, Ricochet Labs and Bolt Creative.

DeNA said that its 2011 revenues will be over $1.2 billion and its profit is on a run rate of $600 million a year. The company has 22 million users in Japan, and its social network is home to 720 games from 291 partners.

The partnership with Samsung is also a big deal because of Samsung’s wide global reach with its tens of millions of cell phones. The Mobage social gaming platform will be accessible from Samsung smartphones within a few months. Samsung will promote Mobage to all of its customers, which should give DeNA’s platform a big edge over its competitors.（source:venturebeat）