近日，苹果总部在给开发商合作伙伴的一封邮件中表示，App Store促销码将扩大在全球的分布范围，“你们团队代理人可以为每个版本的应用软件，申请50个iTunes Connect帐号。”

这个消息对全世界的开发商、用户来说无疑是一大福音，因为在此之前，iTunes用户只能申请一个美国iTunes帐号来下载应用，对应用产品发表评论或获取活动奖励等。但这项苹果新政出台后，那些主要锁定非美国、非英语国家地区用户的开发商，就可以从中获得更大收益。

App Store-logo

据游戏邦了解，苹果还宣布即将上线的Mac App Store拒绝试用版、演示版的应用内容，另外，App Store的促销码政策并不适用于针对电脑平台的应用软件。

不过为了照顾这些开发商的情绪，苹果在Mac OS X应用软件的命名权上让了一步，表示开发商投放Mac App Store的应用名称可以和iOS版本的产品一致，以保证开发商品牌的统一性，提高用户对产品的认知度。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Apple rolls out App Store promo code distribution globally

The news that Apple has expanded App Store promo code distribution worldwide is music to the ears of developers, consumers, and employees of PG.biz sister site Pocket Gamer.

Previously, iTunes users would have to register for a US iTunes account in order to redeem the app download, often sent either for review purposes or as a competition prize.

Foreign aid

In an email sent by the Cupertino-based company to its developer partners, Apple also confirmed that “your Team Agent can request 50 codes per version of your app in iTunes Connect.”

The international distribution of App Store codes will naturally help developers whose core audience is neither based in the United States nor necessarily composed of English language speakers.

And following the announcement that Apple has banned trial and demo content on its upcoming Mac App Store, MacStories is reporting that promo codes won’t be available on the desktop platform.

What’s in a name

To no doubt assuage some of the disappointment surrounding those decisions, Apple has relented on Mac OS X app naming conventions.

Developers are now free to give their Mac App Store title the same name as the iOS version, allowing them to “maintain the consistency of the brand and make the app easily recognizable to customers.”（source:pocketgamer）