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Zynga携手花旗银行,Thankyou奖品新增虚拟道具

发布时间:2010-12-08 11:49:29 Tags:,,

今日起,花旗银行持卡者在查看自己的Thankyou Rewards账户时或许会有意想不到的惊喜哦,前提是如果您是社交游戏玩家的话。

今天,社交游戏巨头公司Zynga宣布与花旗银行合作,在花旗银行的Thankyou Rewards中添加了新款虚拟道具奖品。活动开始后,Zynga旗下FarmVille,FrontierVille和Cafe World等热门社交游戏的玩家可以使用Thankyou积分兑换各种限定的虚拟游戏道具。最低为600 Thankyou积分,玩家可以兑换各种虚拟奖品,其中还可以使用3,500积分兑换价值25美元的实物zynga游戏卡。

FarmVille-Citi

FarmVille-Citi

据游戏邦了解,Zynga游戏的限定道具包括:

FarmVille:
-Purple Harvester (1,400 积分)
-Red Pinto Horse (1,000 积分)

FrontierVille:
-Mystery Animal Crate (1,000 积分)
-Pink Deer (1,500 积分)

Cafe World:
-Lightning Stove (3,500 积分)
-Outdoor Fountain (2,000 积分)

此次与花旗银行的合作是Zynga第二次与信用卡公司合作。之前Zynga与美国运通公司及其会员奖励项目举办了类似的活动。如果Zynga的这一策略可行,相信未来我们将看见更多的社交游戏开发商加入这一行列。对于此次合作,花旗银行北美信用卡副总裁Terry O’Neil表示Zynga提供的各种积分奖品密切了花旗银行的积分活动与用户之间的联系,同时也满足了广大社交游戏用户的需求。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Citi Bank cardholders will be delighted when they check their ThankYou Rewards account today. Well, those that happen to be social gamers, that is. Zynga announced today that it has joined forces with Citi to add a new category of ThankYou Rewards to Citi’s long list of goodies: virtual items. Starting immediately, players of hit Zynga games like FarmVille, FrontierVille and Cafe World can redeem their ThankYou Points for exclusive items in several of the company’s Facebook games. Starting at 600 ThankYou points, players can begin to redeem virtual rewards as well as physical Zynga Game Cards for a boost to the tune of $25 for 3,500 ThankYou Points. Exclusive items in some of Zynga’s games include:

FarmVille:
-Purple Harvester (1,400 Points)
-Red Pinto Horse (1,000 Points)

FrontierVille:
-Mystery Animal Crate (1,000 Points)
-Pink Deer (1,500 Points)

Cafe World:
-Lightning Stove (3,500 Points)
-Outdoor Fountain (2,000 Points)

This partnership with Citi marks Zynga’s second collaboration with a credit company–the first being with American Express and its Membership Rewards Program. (This is also why some of those items might look familiar.) If this strategy catches on, expect other social game developers to hop onto Zynga’s tailwind. Terry O’Neil, Executive VP of North American Cards at Citi says that Zynga ThankYou Rewards keep Citi’s ThankYou Point offerings relevant and meets a demand for social game rewards. I’d say hundreds of millions of players is relevant enough, wouldn’t you? (Source:Games.com)


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