日前，位于英国的发行商American Mobile Ventures（简称AMV）公司宣布收购手机娱乐内容供应商K2 Media公司，具体成交金额尚未公布。

据游戏邦了解，AMV打算重新启动K2旗下的Chilli Mobile部门的游戏、音乐等移动业务，将其打造成英国最出色的手机内容服务公司。AMV还表示，不会变更K2公司在坎布里亚郡的原址，也不会进行人员调整。

AMV-logo

当然，AMV最关注的还是K2 Media旗下的招牌业务和手机内容产品。K2原先曾为EA这种大牌公司推出音乐内容，和华纳、EMI这类传媒巨头也有业务往来。

AMV董事长杰克·克雷斯韦尔（Jack Cresswell）表示，K2 Media可以帮助AMV打造一个主流的手机内容品牌以及真正的手机音乐内容发行平台。如果再加上AMV的移动电视、视频片段下载等其他服务平台，AMV更将为英国和全球用户提供当前最全面、最优质的移动娱乐内容。

另外游戏邦还获知，K2公司创始人Steve Kitchen已被任命为Chilli Mobile总经理。他表示，K2 Media拥有一个明确而值得信赖的运营模式，它的移动内容吸引了无数用户，相信结合AMV的国际化发展优势后，Chilli Mobile有希望成为全球移动市场最具价值和信誉的品牌之一。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

AMV acquires K2 Media; will relaunch Chilli Mobile portal

Creating what it claims will be a mobile content powerhouse, the UK-based American Mobile Ventures (AMV) has acquired K2 Media for an undisclosed fee.

AMV is now planning to relaunch K2′s Chilli Mobile consumer content portable with games, music, etc. and invest to make it the UK’s best mobile content service.

The publisher has also confirmed it will retain K2′s existing base in Cumbria, with all staff kept on board.

K2 to you

Key to the purchase appears to be the brands and mobile content K2 Media has to hand.

K2 has previously delivered music content for the likes of EA, as well as titles from media giants like Warner and EMI.

AMV believes it has to ability to bring the firm’s licenses to a wider audience, with the publisher citing the previous work it has done with Google and InMobi to drive traffic towards its assets as a major factor.

“The acquisition of K2 Media provides AMV with a popular, established mainstream mobile brand and an authentic music publishing platform for mobile devices,” said AMV chairman Jack Cresswell.

“This compliments our other platforms such as mobile TV and video-clip downloads, to offer our UK and global consumers the widest range of quality mobile entertainment content available today.”

Musical matters

As a result of the deal, K2 founder Steve Kitchen has been named as the new MD of Chilli Mobile.

“K2 Media combined all of the best attributes of mobile media – dedicated content, focused brands, simplicity and convenience with a straightforward and trustworthy business model, which ensured consumers returned again and again, for all of their mobile content,” added Kitchen.

“By taking this philosophy forward and combining it with AMV’s international penetration, Chilli Mobile promises to be one of the most valuable and trusted brands in the global mobile market.” （source:pocketgamer）