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社交游戏开发与社交游戏中的玩家成瘾问题解析

发布时间:2010-12-02 09:53:39 Tags:,

Ayogo公司的Michael Fergusson认为社交游戏开发者在游戏中添加一些玩家上瘾的元素就需要考虑到一个最坏的后果,假设玩家上瘾不能自拔了怎么处理。

socialgame Addiction

socialgame Addiction

早先Nnamdi Osuagwu在谈到facebook游戏上瘾症的时候曾经提到一个可怕的数据,约有19%的游戏玩家认为他们有游戏上瘾症。

尽管目前Facebook上瘾和游戏上瘾都还未被美国医学协会认定为正式的疾病或者失调,但是随着市面上出现了越来越多关于暴力或者犯罪的Facebook游戏,人们也慢慢意识到这类游戏带来的威胁。

经营网络上瘾症节目reSTART的Hilarie Cash医生曾提出Facebook游戏本身就是为了令人上瘾而设计的。但是毫无疑问社交游戏的设计并不是为了上瘾而设计的,只是他们曾在玩家的停留时间上做了尽可能多的考虑,这样的出发点可能在于协助广告商进行广告的相关展示。我们并不认为社交游戏开发者是出于上瘾的目的而设计制作游戏的。

一般认为当Facebook对我们的生活产生不良影响时,就可能是上瘾症的开端。

Michael Fergusson曾经就这个问题进行过详细分析《玩火:游戏设计和伦理底线》,他认为尽管科技在道德伦理上是中立的,但是基于科技的延伸的应用却有道德伦理方面的影响力。

按照目前世界上通行的上瘾症定义来讲,经常性循环地强制用户进行相关的游戏分享就可能是游戏上瘾的标志。当然极端的可能就是不能自拔地深陷在游戏程序中。

farmville-computer

farmville-computer

在玩家成瘾的问题上,游戏开发者的设计初衷肯定是尽可能让玩家经常性地参与到游戏的每一个环节中来,而这可能对一些缺失判断力或者对游戏进行过于投入的玩家带来过度的黏着,导致看起来的上瘾症。

游戏上瘾经常很悲剧的,英国的女性为了玩社交游戏可以让自己的三个孩子一直处于挨饿的状态,而美国的妇女可以在无意识中谋杀了自己三个月大的小孩。

因此,在这个问题上开发者可能需要对游戏的节奏在某种程度上进行适当的收放,至少在某些时间段能够将玩家从游戏中释放出来。尽管按照比例上将游戏上瘾的玩家可能并不多。(本文由游戏邦/gamerboom.com编撰,转载请注明:游戏邦)

Michael Fergusson of Ayogo argues that when putting in potentially addictive mechanics, social game developers should consider the worst case scenario: the addicted player.

Fergusson writes about this topic as part of Gamasutra’s latest feature, Playing with Fire: Ethics and Game Design, which discusses how, although “technology is morally neutral,” in Fergusson’s view, its application can have ethical consequences.

Writing about “a [FarmVille] player who… reached an unusually high level 111 in the game — 40 levels beyond where the game offers incentives in the form of newly unlocked features,” Fergusson weighs whether or not this is a problem for both the player herself, and the developer of the game.

“By definition of the word addiction — the recurring compulsion of someone to partake in an activity — this lady is addicted to the game,” he writes. However, he argues, “it is a question of degree… her addiction isn’t as extreme, for example, as someone who might lose their home because he or she couldn’t stop pulling the slot machine handle.”

“You may think that it’s too much to pay under any circumstances; perhaps you believe it should be entirely up to our player to decide if she has the financial resources to spend this money without harm. In any case, as the game designer we need to be aware of the potential consequences of our work, and feel comfortable with what we’ve built,” he writes. (source:gamasutra)


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