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Activision CEO表示对进军社交和手机游戏领域兴趣不大

发布时间:2010-12-01 16:17:50 Tags:,,

Activision Blizzard(动视暴雪)公司认为目前快速发展的新兴手机和社交游戏市场商机有限,因此更寄望于拓宽公司旗下的视频游戏组合。

Activision的首席执行官Bobby Kotick认为现估值约500亿美元的视频游戏产业还处于发展阶段,Activision旗下的热门游戏《使命召唤》和《魔兽世界》等仍有获取新用户的潜能。

Kotick表示自己并没有在目前盛行的智能手机游戏或社交游戏方面发现大的商机。他认为App Store并不适合精致游戏的发展,同时他提到未来Activision有可能考虑开发iPad平台游戏,但目前还未有此计划。

activision_blizzard

activision_blizzard

Kotick承认免费的社交游戏的确可以吸引大量用户,但却很难将用户量转换为盈收。因此,很难将之定位为商机。同时,Kotick也表示没有发掘到适合进军这一市场的时机。

Kotick的观点与许多劲敌游戏发行商或媒介执行官恰恰相反。在本次峰会上,Electronic Arts的首席执行官John Riccitiello刚刚表示公司在手机和网络游戏投入了大量资金。

目前,Activision Blizzard堪称是全球最大的独立游戏发行商。该公司在2008年由Activision和暴雪公司合并而成。

Activision对第四季度的公司收益寄予了厚望。9月,Activision Blizzard发布了最新游戏《使命召唤》,该游戏的销量极高。同时暴雪旗下热门大型多人网游《魔兽世界》的支撑更是加固了公司收益。12月7日,暴雪公司将发布该游戏的最新补丁,目前已经有近1200万预定者,这为Activision提供了稳固的收入基础。

对于Electronic Arts明年将发布网游《Star Wars: The Old Republic》一事,Kotick表示并不担心它将分瓜分走《魔兽》用户。拥有近30亿现金,Kotick暗示Activision有兴趣将其投入在收购上。(本文由游戏邦/gamerboom.com编译 转载请注明:游戏邦)

Activision Blizzard Inc sees little financial opportunity in the young but growing markets for mobile and social games, and expects growth to come from expanding the reach of its existing video game portfolio. Skip related content

Activision Chief Executive Bobby Kotick said that as the customer base of the $50 billion (32 billion pounds) video game industry continues to grow, the company’s blockbuster franchises like “Call of Duty” and “World of Warcraft” still have the ability to reach new gamers.

“The place where you have the opportunities for growth is within the communities of franchises we control,” Kotick told the Reuters Global Media Summit on Tuesday.

Kotick saw less potential in games played on smartphones like Apple Inc’s iPhone and those played on social networks like Facebook, where start-up Zynga has been dominant.

“We don’t view the App Store as a really big opportunity for dedicated games,” Kotick said. He said tablets like the iPad may be attractive to Activision as a gaming platform in the future, but not yet.

Social games — which are free to play — attract a huge number of users, Kotick acknowledged, but it’s more difficult to translate that into revenue.

“It’s a different question assessing it as a business opportunity. Right now we don’t see an opportunity for us to participate in that market,” he said.

Kotick’s view contradicted those expressed by rival game publishers and major media executives from the New York Times Co and Walt Disney Co.

Electronic Arts CEO John Riccitiello told the summit on Monday that his company is investing heavily in mobile and Internet-based games.

Activision is the largest stand-alone game publisher in the world. The company was formed in 2008 through the merger of Activision with Blizzard, the former games unit of France’s Vivendi SA, which still owns more than half the combined company.

BIG HOLIDAY QUARTER

Expectations are high for Activision’s fourth quarter. The publisher launched its latest “Call of Duty” title in November, and it became the fastest-selling game of all time.

The company’s profits are underpinned by its high-margin Blizzard division, and more specifically by the multiplayer online game “World of Warcraft.”

The company is set to launch the game’s latest supplement, on December 7. It already has 12 million subscribers, providing Activision with a stable foundation of monthly revenue.

Kotick said he was not concerned that next year’s launch of Electronic Arts’ closely-watched online game, “Star Wars: The Old Republic,” would eat into the user base of “World of Warcraft.”

“I can’t say that we’re hugely concerned about that… the audience for ‘World of Warcraft’ is a pretty committed group of players,” he said.

Kotick conceded that the music genre, once a robust growth driver led by titles like “Guitar Hero,” is hurting.

“It’s a challenging business right now… I think that we have some work to do in figuring out new pathways to innovation,” he said.

With nearly $3 billion in cash, Kotick gave little hint that Activision was interested in deploying its capital on acquisitions, saying he preferred to invest in the company’s current franchises. (Source:yahoo)


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