日前，移动分析公司Flurry公布的一组数据表明，感恩节及黑色星期五期间（每年11月第四个星期四是感恩节，这一天到圣诞节这一个月是美国商家传统的打折促销旺季），美国iOS、Android手机硬件激活量，以及新款手机应用下载量双双激增。

new mobile devices detected in U.S.

Flurry的调查发现，在上周四感恩节至周日这4天时间中，新款手机的激活率比上一周同期上升了31%；手机应用下载量同比上一周也增长了25%。

另一个有趣现象是，手机激活量与应用下载量这两者的高峰时期并不重叠。手机硬件激活量的高峰期出现在黑色星期五这一天，同比上一个周五飙升了57%；手机应用下载量的高峰期是感恩节当天，同比上一个周四猛涨了54%。

App downloads in U.S.

据悉，Flurry的调查数据取自在iOS、Android平台上运行的5万5千款手机应用。

该公司有关负责人彼得·法拉戈（Peter Farago）表示，“圣诞节是手机应用下载的旺季，因为这一时期有许多用户收到新手机，就会迫不及待地为手机添加个性化的新内容，从感恩节及黑色星期五的市场行情来看，我们预计2010年圣诞假期，手机硬件销量和应用下载量有可能再创新纪录。”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Flurry tracks record iOS and Android device activation and app downloads over Thanksgiving

Americans don’t get many holidays so they tend to enjoy the experience when they get it, especially those that revolve around eating and shopping – just the dual opportunity provided by Thanksgiving and Black Friday.

But, as demonstrated by mobile analytics company Flurry, behaviour on the two days is significantly different when it comes to activity concerning new hardware and new apps sales.

Hard versus soft power

Of course, both sectors experienced spectacular growth.

Compared to the previous week, the activation of new handsets, as recorded by Flurry, was up 31 percent from Thursday to Sunday, compared to the previous week.

When it came to the download of apps that use Flurry to provide their analytics, the average over the four day period was up 25 percent compared to the previous week.

What’s more interesting however is that the peak activity for each activity was day-shifted.

Hence the peak day for new device activity was the shopping day. Compared to the previous Friday, Black Friday hardware activation was up 57 percent.

When it came to app downloads however, the peak day was home-centric Thanksgiving itself, with downloads up 54 percent on the Thursday.

Only way is up

Flurry generates its data based on 55,000 mobile applications running on iOS and Android devices.

“Christmas is historically the strongest season of app downloads to mobile phones. As consumers receive new handsets, they immediately personalise their handsets with new content,” explains Flurry’s Peter Farago.

“With early growth indicators for both handset and download growth, Flurry predicts Holiday 2010 will deliver another record-breaking season for application consumption and mobile device sales.”（source:pocketgamer）