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Epic Games游戏《Infinity Blade》iOS版本价格低于预期

发布时间:2010-11-30 14:37:02 Tags:,,,,

在上周举行的利物浦开发大会(Develop Liverpool)上,Epic Games和Chair Entertainment两家公司联合推出的动作类角色扮演游戏《Infinity Blade》的预估售价引起了业内人士的关注。因为对掌机风格的高端iOS游戏开发商来说,该游戏对这类作品价格挺进10美元大关具有非凡的意义,有助于推高iOS平台的游戏售价。

Infinity-Blade-iPhone

Infinity-Blade-iPhone

针对此事,Epic公司先是拒绝回应,但日前已承认《Infinity Blade》在iOS平台售价5.99美元,4.99欧元或3.99英磅,该游戏将于12月9日正式上市。

当然,游戏价格高低也只是相对而言,一家颇具名气的硬核游戏网站甚至提醒用户,该游戏“有可能让你的荷包大出血”。

实际上,Epic其实还可以将游戏价格定得更高一点,这也正符合业内对这款游戏的期待。尽管该游戏仅支持在第三代、第四代iOS平台上运行,但Epic仍希望能最大化中档价位的游戏销售额。

Epic以这种价格出售《Infinity Blade》,还有可能意在借该游戏的广泛市场影响力,扩大公司在iOS平台上的Unreal Engine 3游戏业务。

不过话说回来,《Infinity Blade》虽然售价低于预期,但仍然比竞争对手、FPS游戏工作室id Software面向iPhone/iPad推出的射击游戏《Rage》及其高清版本的0.99/1.99美元贵了三、四倍。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Anticipated iOS RPG Infinity Blade goes for $5.99 price-to-volume sweetspot

During the final session of the Develop Liverpool conference last week, there was an interesting discussion concerning the potential pricing of Epic Games and Chair Entertainment’s action RPG Infinity Blade.

Raised by one of the Xbox developer relations team, the crux was the game provided a crucial opportunity for developers of very high end console-style iOS games to push the price point over the $10 mark, and create a new premium mindset for the platform.

Raising Cain

At that point, Epic had refused to comment on the subject, but only a couple of days later, Infinity Blade – a universal app – has now been confirmed as a reasonable $5.99, €4.99 or £3.99.

It will be released on December 9.

Of course, pricing is always relative. Indeed, one established hardcore gaming site has already suggested, “It’ll take a slice out of your wallet”.

In the real world however, it’s clear Epic could have launched successfully at a much higher price, such is the anticipation surrounding the title.

Instead, it’s decided to maximise the volume of mid-price sales, despite the game only supporting third and fourth generation iOS devices – a more wealthy segment in terms of user demographics.

Another consideration for the company is likely to be the marketing impact of the title’s widespread success in terms of boosting its Unreal Engine 3 licensing business, which has been extended to iOS devices.

Still, at least, it’s three or four times higher than the 99c/$1.99 at which rival FPS studio id Software launched its iPhone/iPad shooter Rage/Rage HD. (source:pocketgamer)


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