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社交游戏公司Vostu集资3000万美元,欲打造巴西版Zynga

发布时间:2010-11-30 10:08:32 Tags:,,,

据TechCrunch报导,估值约3亿美元的社交游戏公司Vostu最近成功集资3000万美元。

Vostu是巴西一家顶尖的社交游戏公司,旗下游戏每月总共拥有近2000万玩家。在过去的一年中,Vostu实现十倍增长,其玩家基础占巴西全国网络用户的1/4。Vostu是谷歌Orkut社交网站的主要社交游戏开发公司。

Vostu

Vostu

近年来,随着经济和科技快速发展,巴西成为发展社交游戏和网络游戏最为快速的国家之一。然而由于过分关注美国和亚洲市场,社交游戏领域偶尔会失去对巴西等新兴市场的关注。要知道社交游戏的未来胜利并不仅仅局限于美国和Facebook,全球范围的社交游戏行业都在发展,Facebook也许并不是全球社交游戏领域的第一分销渠道。

既然谷歌Orkut是巴西最主要的社交游戏网站之一,那么谷歌公司为什么不直接让    其巴西工作室接管谷歌的巴西社交网站和游戏开发策略呢?而是通过在美国的多次收购,组合拼凑成一组技术团队。此前,福特公司也采用了类似策略,并且取得了成功。

Vostu堪称是巴西最顶尖的社交游戏开发公司。该公司由3名哈佛大学毕业生组建,总部设于美国。Vostu定位的主要客户是巴西的富裕阶层,并聘用劳动力价值相对低廉且素质高的巴西和阿根廷本地人组建开发团队。最近,通过集资3000万美元及聘请Accel Partners的Jim Brewyer加入公司董事会(Jim Brewyer同样为Facebook董事),这也就意味着Vostu的未来发展将更具全球性。(本文由游戏邦/gamerboom.com 编译 转载请注明:游戏邦)

Techcrunch has reported that Vostu has raised $30 million at a $300 million valuation.

What is Vostu and why am I writing about this?

Vostu is the leading social games company in Brazil. It’s games attract 20 million players per month, which is a tenfold increase over the year and represents a quarter of all Brazilians who are online right now. They are the leading social games company on Google’s Orkut.

The key phrase is right now. With a fast growing economy and a young and connected population, Brazil is emerging as one of the fastest growing for social and online games. With all the attention on the US and Asian markets, we sometimes lose track of the other global markets that are emerging.

In social games, future success is not just predicated on the US and Facebook. It’s based on global markets where Facebook may not be the number one distribution channel (yet).

One must wonder why Google, with its top social game network in Brazil (Orkut), doesn’t let its Brazilian office just take over the social network and games strategy for the company instead of piecing together a hodgepodge of technologies and teams through acquisitions in the US. Ford did just that (allow Europe to take the lead on small car development globally) and it’s been a successful strategy for them.

One must also add Vostu as yet another company that Zynga and its ilk must compete with as they expand globally.

Vostu may be the top social games company in Brazil, but they are founded by 3 Harvard classmates and headquartered in the US. Vostu is smart to have focused on the lucrative Brazilian and built their development team in Brazil Argentina, where the talent is cheap and good. By raising $30 million and adding Jim Brewyer of Accel Partners to their board (who also sites on Facebook’s board), they are signifying that their aspirations are more global in nature. (Source:Gamezebo)


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