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PocketGear公司CEO称不惧苹果应用商店挑战

发布时间:2010-11-29 16:20:57 Tags:,,,,

《华尔街日报》的一篇报道曾指出,苹果App Store的强大竞争力及谷歌等巨头的参战,给PocketGear和GetJar等小型应用商店带来了极大的生存压力。但面对这种情况,PocketGear公司的创始人及CEO尤德·鲍曼(Jud Bowman)却坦然表示并不担忧苹果称霸手机应用市场。

Jud Bowman

Jud Bowman

iPhone和其他苹果产品的用户已达1.25亿人左右,这些用户今年从App Store下载的应用业务规模将超过10亿美元,但鲍曼指出,世界上还有数亿部的其他手机产品。他在电话采访中称,“苹果为我们展示了手机应用的巨大潜力,其他公司仍有许多进入市场的机会。”

鲍曼的PocketGear公司位于英国达拉谟郡,主要为40多家手机制造商、移动运营商创建及运营应用商店,其客户数量仍在不断增长。截止今年,该公司所运营的这些应用商店用户总数已经比去年增长了370%,鲍曼对此表示,“我们的运营策略看起来很奏效。”

据英国市场调研公司Juniper Research的报告所称,全球手机应用营收到2015年将增长至320亿美元,比2009年的100亿营收还要多两倍以上;苹果独占了三分之二市场份额,成了其他公司争先效仿的对象。

美国市场调研机构Parks Associates的移动部门总监哈里·王(Harry Wang)认为,“用户就是没有选择第三方应用商店的意识,这正是这些应用商店面临的最大问题。”

鲍曼承认PocketGear确实还没有开始盈利,但拒绝透露具体的财务数据,只表示公司正利用来自风险投资公司的1500万美元资金开拓业务,发展新客户,优化技术等。

PocketGear目前员工刚刚超过50人,还在不断招聘新人,主要资金来源包括谷歌CEO埃里克·施密特(Eric Schmidt)所支持的一个投资公司,以及一个与RIM公司有关的基金会。

鲍曼称如果没有看到业务发展,PocketGear就不会大规模投入资金。鲍曼希望赢得更多借助PocketGear的技术创建应用商店的客户,PocketGear会根据每款应用的销售情况进行抽成。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Small app maker is up to the competition

Jud Bowman, founder and CEO of PocketGear, isn’t worried about Apple dominating the booming market for cell-phone applications.

A story in The Wall Street Journal this week noted that Apple’s market power and the entry of other giants such as Google into the apps store business is increasing pressure on small players such as PocketGear and GetJar.

There are about 125 million iPhones and other Apple devices out there, and those users will download more than $1 billion worth of apps from Apple’s store this year. But there are billions of other mobile devices worldwide, Bowman points out.

 ”Apple has shown us the incredible potential,” he said in a phone interview Friday. “There’s a huge potential for other companies going after this market.”

His Durham company develops and runs stores that sell games and other apps for more than 40 phone companies or handset makers, and is racing to add more. So far this year, the number of customers to those stores has increased about 370 percent from a year ago, Bowman said.

“Our strategy seems to be paying off,” he said.

Revenue from mobile apps is expected to reach $32 billion in 2015, from less than $10 billion last year, The Wall Street Journal reported, citing data from Juniper Research. Apple controls two-thirds of the market, but it is attracting more competition, the paper wrote.

“People just don’t think they have the option to go to a third-party app store to get the app they want, and this is a big problem for those store owners,” Harry Wong, director of mobile research at Parks Associates, told the Wall Street Journal.

Bowman acknowledges the newspaper was right that PocketGear isn’t making money yet. He declined to comment on specific financial results but added that the company is using the $15 million in venture capital financing it raised this year to boost sales, line up new customers and improve its technology.

PocketGear continues to hire and recently crossed the 50-employee mark. Some of the money raised came from an investment firm backed by Google CEO Eric Schmidt, and from a fund associated with Research in Motion, the company behind the BlackBerry devices.

“We wouldn’t be making the investments if we didn’t see the growth,” Bowman said. “It’s a bit of a land grab going on.”

Some of that includes winning customers that want PocketGear’s technology to set up their own apps stores. PocketGear makes a percentage on every app sold.(source:newsobserver)


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