近来，社交游戏领域掀起了一种有趣现象：许多社交游戏公司都通过游戏为现实的慈善事业进行捐款。此前，Zynga旗下游戏FarmVille就为海地地震受难者开展了捐款活动，而最近举行的“糖果棒活动”也宣称将把100%的善款贡献给UCSF本利奥弗儿童医院。此外，Sony Online公司的大型游戏Wildlife Refuge将会把游戏中的猎豹销售额捐献给猎豹保育基金会。最近，一家致力于长期为社会献爱心的社交游戏公司应运而生。
由Jonas Hudson创办的新兴社交游戏公司CausePlay将致力于开发社交游戏，为非盈利机构捐献爱心。该公司看中了社交游戏数以百万计的用户基础，并希望通过改革令玩家为自己最看重的项目捐款。CausePlay公司计划在游戏中开发一款营销工具Cause Integration，令品牌宣传更易于融入社交游戏。
One of the more interesting ideas coming out of the social gaming space is the idea of using games to raise money for real life charities. We’ve seen Zynga do quite a bit of this with their Sweet Seeds for Haiti FarmVille partnership, or their new Candy Cane campaign to donate 100% of their proceeds to the UCSF Benioff Children’s Hospital. Sony Online’s latest game, Wildlife Refuge, is donating profits from cheetah sales to the Cheetah Conservation Fund. Now, a new company aims to create social games for social good on a regular basis.
CausePlay is a new social games developer founded by Jonas Hudson that aims to create games that benefit a worthy nonprofit organization. They clearly see the potential due to millions of players enjoying social games, and want to revolutionize the way that people donate to their favorite causes. The company aims to create a marketing tool within their games called Cause Integration, which allows brands to plug in their promotions easily within their social game titles.
The first game by CausePlay will be released in January 2011, and is titled Hospitopia. The game sounds similar to Simply Hospital, in which players will manage their own hospital and take care of patients. The big difference is that 10% of all game revenue will be going to the Children’s Miracle Network hospitals to care for children in need. You can become a fan of the game’s Facebook page for more news as the game gets closer to its release date.
CausePlay, based out of Manhattan Beach, CA, aims to release at least three more social game titles in 2011, and also will be holding a vote on Facebook to have people choose which cause their next game will be developed to support. As of right now, the company appears to only have a Facebook page set up. We’ll be keeping our eyes closely on Hospitopia and can’t wait to see how CausePlay raises money through social gaming. （Source：Games.com）