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readwriteweb:盘点2010年手机应用商店四大亮点

发布时间:2010-11-26 12:34:15 Tags:,,,,

移动互联网的巨大发展潜力催生出了不少手机应用商店,紧随苹果App Store之后,谷歌Android Market、诺基亚Ovi Store、微软Windows Phone Marketplace等也都相继加入战局,除了这些基于手机操作系统的应用商店之外,还有大量的独立应用商店(如GetJar)、运营商应用商店、手机设备应用商店、平板电脑应用商店,以及像Amazon即将开业的Android零售商店等销售终端也正遍地开花。由此看来,这一领域的竞争势必加剧,现在让我们一起来回顾2010年手机应用商店的四个发展亮点吧。

mobile-apps

mobile-apps

苹果和Android成最大赢家

当下的主流手机操作系统应用商店非App Store和Android Market莫属,这两者在今年的发展速度都很惊人。

在今年初,App Store的应用数量约12万款左右,Android Market仅2万款;

Apple App Store-Downloads & Apps

Apple App Store-Downloads & Apps

现在,据维基百科数据显示,App Store的产品已经超过30万款,下载量在70亿次以上;而AndroiLib的调查则表明,Android Market的应用已达17万5千款左右,创造了22亿次的下载量。可以看出,App Store的规模在这一时期几乎扩大了两倍,而Android Market的成长速度显然更加超前。

独立应用商店GetJar崛起

getjar

getjar

除了App Store和Android Market之外,今年最值得一提的当属GetJar,它是全球最大的三个应用商店之一,足迹遍布200多个国家,下载量也已经超过10亿次。该应用商店现有7万款以上的手机应用,面向Android、iPhone、黑莓、Windows Mobile、Symbian等多个平台的用户提供服务。在今年10月,GetJar还推出了一项促销活动,向GetJar网站的访问者免费发放数百万款手机游戏。

与其他应用商店不同,GetJar并不靠应用销售谋生,而是通过产品展位竞标,向发行商收取费用。

应用商店发展仍未成熟

尽管应用商店在2010年繁荣发展,但这些应用商店的功能和设计仍然有待改进。人们对应用商店最为不满的就是,因为大量的应用产品充斥其中,大家很难从中淘到好产品。比如说,苹果iTunes上的App Store提供的只是范围宽泛的应用列表,缺乏个性化的应用筛选服务。

phone-apps

phone-apps

readwriteweb网站在今年10月展开了一项“最差的应用商店”投票活动,发现结果不容乐观,所有的应用商店都存在改进空间,Android Market尤其需要进行大幅度的改革。各个应用商店的得票率如下:

Android Market 29.25%

Blackberry AppWorld 16.71%

Ovi Store 15.88%

iTunes 11.7%

Windows Phone Marketplace 11.7%

GetJar 8.08%

Palm App Catalog 5.85%

其他应用商店: 0.84%

应用推荐网站受到欢迎

因为应用商店产品搜索服务不到位,许多应用推荐网站因此借机进入市场,通过应用搜索、产品促销服务等,推动了不少应用的下载量。

appsfire

appsfire

这些应用推荐网站或服务工具包括Appoke(面向Android应用、应用商店、社交网站的综合服务网站)、AppStoreHQ及其推荐的搜索引擎appESP、Applolicious、Chomp、AppsFire、AppBrain、Appboy、AppAware、Smokin Apps、 iApps.in、16apps、Apptism、Freshapps、ScatterTree、Frenzapp(一款跨平台应用和搜索引擎,可以查到Facebook好友所使用的应用),Sidebar(面向开发商的服务平台)、Chorus、Appsaurus 和Appitalism等。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Top Trends of 2010: App Stores

The Mobile Web has been a huge trend in 2010 and one output of that has been the emergence of app stores. It started of course with Apple’s App Store for the iPhone and then iPad. Then we saw other app stores come onto the scene: Android Market, Nokia’s Ovi Store, Microsoft’s Windows Phone Marketplace and others.

In addition to these OS-based app stores, there are independent outlets catering to multiple types of OS (like GetJar), carrier app stores, device app stores, tablet app stores and retailer app stores like Amazon’s forthcoming Android one. So it’s been a very busy field! Let’s take a look at some of the highlights of 2010.

Growth of Apple & Android

The two leading OS app stores are Apple’s App Store and the Android Market. Both have grown significantly throughout 2010.

At the start of the year, Apple’s App Store had about 120,000 apps and the Android Market 20,000.

Now, iTunes is carrying over 300,000 apps and has had over 7 billion downloads – according to statistics on  Wikipedia. By comparison, Android has around 175,000 apps and has had 2.2 billion downloads, according to AndroLib. So while Apple’s App Store is nearly twice as large, Android Market has had the most growth over 2010.

Indie App Stores: GetJar

The biggest app store success story this year outside of Apple and Android has been GetJar, which is one of the top 3 app stores in the world with over a billion downloads across 200 countries. The store now hosts over 70,000 mobile applications for all major platforms, including Android, iPhone, Blackberry, Windows Mobile, Symbian and others. In October, it launched a promotion to give away millions of free mobile games to customers who visit the company homepage at GetJar.com.

Unlike other app stores, GetJar doesn’t rely on the sale of apps to generate revenue. Instead it charges publishers for sponsored app placements on its site.

Lots of Apps, But Usability an Issue

While app stores have prospered and proliferated in 2010, the usability and design of many of these stores leaves much to be desired. A common complaint is that it’s difficult to find the best apps, due to the overwhelming quantity of apps to choose from. The iTunes App Store, for example, has fairly broad categories and little personalization options.

We ran a poll at the end of October asking which was your least favorite app store. The results should be taken with a grain of salt, because the lesser used app stores didn’t attract as many votes. Nevertheless, according to our readers the Android Market needs the most improvement.

Android Market 29.25%

Blackberry AppWorld 16.71%

Ovi Store 15.88%

iTunes 11.7%

Windows Phone Marketplace 11.7%

GetJar 8.08%

Palm App Catalog 5.85%

Other: 0.84%

App Recommendation Sites

Given that the app stores themselves are having problems filtering apps, other services have arisen to help with this. As ReadWriteMobile editor Sarah Perez reported from the Open Mobile Summit in November, app recommendation sites are doing a great job at driving downloads.

Some app recommendation sites and services to check out include Appoke (a combo Android app, store and social network), AppStoreHQ and its recommendation engine at appESP, Applolicious, Chomp, AppsFire, AppBrain, Appboy, AppAware, Smokin Apps, iApps.in (a semantic search engine for apps), 16apps, Apptism, Freshapps, ScatterTree, Frenzapp (a cross-platform app and recommendation engine that looks at what your Facebook friends like), Sidebar (a recommendations platform for developers), Chorus, Appsaurus and Appitalism.(source:readwriteweb)


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