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社交游戏开发公司Zynga不为众人所知的十大秘辛

发布时间:2010-11-24 10:23:53 Tags:,

以热门社交游戏FarmVille闻名的Facebook游戏开发公司Zynga创建不足4年便创下了55亿美元的公司价值。此外,凭借着其他知名社交游戏如FroniterVille和Mafia Wars等,Zynga更是便誉为Facebook社交网站平台最能盈利的社交游戏开发公司。

在上周召开的旧金山Web 2.0峰会上,我在Zynga广阔的新办公室中与该公司创建者兼首席执行官Mark Pincus相谈甚久。以下是我了解的关于Zynga的10条秘辛:

FarmVille makers Zynga have announced their new game CityVille

FarmVille makers Zynga have announced their new game CityVille

1,Zynga公司是以Mark Pincus之前饲养的宠物狗命名的。虽然这只狗现在已过世,但它的形象作为Zynga公司吉祥物存活于公司的企业文化之中。狗狗作为Zynga的标志,几乎在新版公司的每面墙上都悬挂着这一标志。

2,Pincus及其家人都十分热衷于棋盘游戏。有时间他们会丢开棋盘,直接说出自己的下棋步骤。在网络游戏盛行的时代,Pincus怀念这种家庭互动,由此Zynga社交游戏公司便应运而生了。

3,在Zynga工作的员工每天都可以将宠物狗带到公司,因此我们总能看到狗狗们在办公室中东奔西跑。

4,这家以狗为主要意象的公司真的像飞奔的狗儿一样迅速发展,甚至可以称之为“puppynet”。

5,社交游戏公司Zynga此前位于旧金山的波特雷罗山,这一区域在2000年的dotcom期间汇集了多家网络科技公司。最近,Zynga公司新搬到了半英里外占地约27万平方英尺的新办公室。

6,Zynga公司仅在2010年新增员工850人。目前Zynga公司总计员工1300人,这仅仅是Zynga公司成立的第三年。

7,Zynga公司在正式发布游戏前,80%的游戏都会经过测试。游戏开发团队会监测玩家对游戏功能的反馈,并及时对功能进行调整。与传统视频游戏不同,社交游戏开发商可以在运营游戏的同时不断在游戏中添加新内容和新功能。Zynga的社交游戏体验是永无止境的。

8,在发布新游戏前,Zynga游戏开发工作室的员工都会回家睡上整个周末。这是因为在此前的一个月期间,游戏开发者们要忙于处理玩家对游戏的反馈。

9,Mark Pincus希望“Zynga”成为“游戏”的代名词,就像“谷歌”象征着“网络搜索”那样。

10,Zynga公司目前最热门的社交游戏FarmVille全球的下载量为3300万次,目前这款游戏月活跃用户近6000万。在过去的15个月中,FarmVille中新开拓的农田多达上亿亩。(本文由游戏邦/gamerboom.com编译 转载请注明:游戏邦)

Zynga, most famous for creating FarmVille, the hugely popular Facebook game, didn’t exist three years ago and now is reportedly worth $5.5 billion. Having created a host of other successful games, such as Frontier Ville and Mafia Wars, the company has become a major cash generative platform on top of Facebook and claims to be the largest social game network online.

Last week, while I was in San Francisco, for the annual Web 2.0 Summit, I spent a couple of hours at Zynga’s vast office campus talking to Mark Pincus, the company’s co-founder and chief, and enjoying a tour of the large start-up. Here are 10 fun facts I learned about Zynga en route:

1. Zynga is named after Mark Pincus’s dog, who is now sadly dead, but lives on as the company mascot. Zynga’s logo is a dog, and it adorns nearly every wall of its sprawling offices.

2. Pincus comes from a competitive family who loved playing Trivial Pursuit so much that they threw away the board and “just read the cards” at each other. Pincus missed that social interaction when gaming online and hence Zynga, the social gaming company, was born.

3. Every day at Zynga is ‘bring your dog to work day’. Consequently there are dogs running around everywhere.

4. The dog theme even runs as far as the name of the company’s wifi network – which is appropriately called ‘puppynet’.

5. Zynga is based in San Francisco’s Potrero Hill, which is where a lot of major technology companies were based prior to dotcom crash in the early part of 2000, before upping sticks and moving out. It has recently outgrown its current offices and signed a seven year lease for a 270,000 square foot office half a mile away.

6. In 2010 alone, the company hired 850 people, bringing its total headcount to over 1,300 people, some three years after Zynga’s founding.

7. Eighty per cent of a new game’s development happens post-release. The team monitor how the community of players are reacting to a game’s features and feed it into the development of the game in real-time. Unlike more traditional video games, people can keep adding features and playing with Zynga’s games, in theory, forever. The games are specifically designed to have no end.

8. Before a new game launch, everyone working in Zynga’s games studio goes home and sleeps for the whole weekend, because they then barely sleep for a month as they get feedback from players ‘almost every second’.

9. Mark Pincus wants ‘Zynga’ to become a verb for ‘play’, as Google has become a verb for search, online.

10. Thirty-three million people around the world have downloaded FarmVille, Zynga’s most popular game to date, and currently there are 60 million active players. Five hundred million of acres of farm land has been farmed in the last 15 months. (source : Telegraph)


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