继最近发布新款游戏Happy Hospital后，今天Wooga公司又在吹捧自己的罕有成就：Wooga旗下两款游戏日活跃用户超越100万。该公司的首席执行官Jens Begemann指出，目前Facebook社交网站还仅有Zynga和Electronic Arts两大巨头享有此佳绩。

Wooga

这两款成绩斐然的Wooga游戏分别是Bubble Island和Monster World，其中Monster World今早才刚刚突破100万日活跃用户大关。目前包括最新发布的Happy Hospital在内，Wooga公司总共只发布了4款游戏。

monster-world DAU

在与Begemann谈论Wooga发展时，这位公司的首席执行官可谓是热情洋溢。据Begemann透露Wooga游戏玩家中仅有3%来源于广告宣传。这是一个十分重要的信息，因为据很多游戏开发商抱怨现在获取玩家的主要渠道仅限于跨游戏宣传和广告两种。

然而，Begemann提到的Wooga刺激玩家增长方式却有四种。其中三种较为常见，分别是跨游戏宣传，预告片和朋友邀请。而比较少见的则是Facebook直接搜索。Begemann表示，当Facebook用户通过口耳相传知道Wooga游戏后，他们会花时间用Facebook搜索游戏。

另外，Begemann还表示在获得玩家后，游戏厂商还要尽力吸引住玩家。“要像对待金子一样对待每一位玩家。病毒式传播渠道只不过是锦上添花而已。”

除了Facebook搜索功能以外，Begemann还提到Facebook今年的另一个重要变化：自动书签功能和左手游戏导航条。他指出，现在近50%的Wooga游戏日活跃用户主要来自书签功能。“这是Facebook社交网站2010最重要的改变。”

Begemann认为这是Facebook开发商自2007年社交游戏开始流行后做出的最完美的变化。现在，病毒式传播渠道在吸引玩家方面不再占有举足轻重的地位，游戏本身的吸引力更加重要。明年1月，Begemann和其他业内知名都将参与我们举办的Inside Social Apps InFocus 2011会议。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Along with a brand-new game called Happy Hospital, which we reviewed earlier this morning, Wooga is touting a rare achievement today: the company now has more than one game with over a million daily active users each, an achievement which CEO Jens Begemann points out is only shared by Zynga and Electronic Arts on Facebook.

The games are Bubble Island and Monster World, both of which come in just over the mark; the latter just broke through this morning. Wooga only has a total of four games, including the new release.

We chatted with Begemann about Wooga’s progress last night. It’s probably fair to call him ebullient. Only three percent of all Wooga players come from advertising, according to Begemann — a substantial claim, when many developers are complaining that their options to acquire users are narrowing to just cross-promotion and ads.

He points to four channels that fuel Wooga’s growth, three of which are fairly obvious to most developers: cross-promotion, discovery stories and invites between players. The fourth, and less well known, channel driving Wooga’s growth is direct searches on Facebook. Begemann’s theory is that players are learning about Wooga games through word of mouth, and actually taking the time to come search for them on Facebook.

Once you’ve gotten players, they’re only useful if you can keep them, though. “Each user you get, you have to treat like a nugget of gold,” Begemann says. “Virality is icing on the cake.”

Besides Facebook searches, Begemann points to an important change made by Facebook this year: automatic bookmarking and the left-hand navigation bar for games. More than 50 percent of Wooga’s daily active users come through the bookmarks now. “It’s the most important change Facebook has made for 2010,” he says.

Begemann’s theory is that the reality for Facebook developers has made an almost perfect 180 since the social gaming trend started in 2007. Now, virality is of relatively little importance, while retention and engagement rules. For a dynamic view of this change, check out the below Wooga presentation, starting at slide eight. Begemann and a list of other industry leaders will also be speaking at our Inside Social Apps InFocus 2011 conference in January. (Source: Inside Social Games)