自从今年三月被MySpace前任首席执行官Chris DeWolfe领导的团队以2000万美元收购以来，有关MindJolt的新闻并不多见。而最近，MindJolt再次回到了众人的视线中，宣布开发了一款第三方开发商货币化产品AdJolt。

此前，MindJolt主要发布一些小型休闲游戏产品。而Adjolt正是以此为基础，同时提供广告平台和各种增加虚拟货币，提升游戏的工具。与其他许多网络公司一样，MindJolt也意图进军iPhone和iPad平台。

MindJolt

目前，MindJolt公司宣称其年收入超过2000万美元，且用户数呈上升趋势。然而在流量方面，当初DeWolfe收购MindJolt时，该公司的流量正达到最高峰的2100万月活跃用户和350万日活跃用户，但现在这两个数据都仅剩一半。但我们必须承认也有很多Facebook社交游戏公司在流量下降的同时收益却有所提高。这主要是通过改善支付方式，诱使玩家购买虚拟商品等方式。因此，MindJolt的盈利状况可能是由于其在这方面也做的不错。

但现在MindJolt似乎想转向发展其他平台。该公司新商务涵盖更类似于早期以8000万美元被收购的Mochi Meida公司。两者都注重发展开发商的货币化方式，并从中分享盈利——MindJolt将提成年收入的50%。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

We haven’t heard a great deal from MindJolt since the company was bought for $20 million by a group led by former MySpace CEO Chris DeWolfe, way back in March. But the company has come just back into the news with the announcement of AdJolt, a monetization product for third-party developers.

MindJolt has always focused on publishing small casual games that aren’t good standalone products. For AdJolt, it’s sticking with that base, providing both a targeted ad platform and a set of tools to add virtual currency and powerups to games, according to TechCrunch. And, like other web companies, it’s looking at ways into the iPhone and iPad.

The company claims over $20 million in revenue, as well as having kept up its user numbers over the course of the year. In terms of traffic, that’s not the view that an observer of Facebook would get; when DeWolfe picked up MindJolt, the company was approaching an all-time high of over 21 million monthly active users and 3.5 million daily actives. Both numbers are now halved. However, other social gaming companies on Facebook have grown revenues even as traffic has fallen through using better payment flows, incentives to buy virtual goods, and other methods, and it’s possible that MindJolt has done that as well.

But MindJolt’s attention seems to be on other platforms. And the company’s new business is more akin to Mochi Media, which was acquired for $80 million earlier this year. Both focus on monetizing other developers, taking a significant cut — MindJolt’s will be 50 percent of revenues. （Source：Inside Social Games）