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MindJolt推出服务游戏开发者营销的广告平台AdJolt

发布时间:2010-11-19 09:43:02 Tags:,,

社交游戏公司/平台MindJolt日前宣布推出服务游戏开发者营销的广告平台AdJolt(工具)。那些将自己的游戏托管在MindJolt平台上的开发者据称可以从MindJolt和其在facebook上总计约2000万的用户当中获得收益的最大化。

chris-dewolfe

chris-dewolfe

MindJolt可能将利用该工具吸引更多的开发者加盟,MindJolt目前已经打通了他们与facebook之间的通联,他们能够跨平台提升开发者的游戏创收。

MindJolt首席执行官Chris DeWolfe在接受techcrunch网站的采访时表示,在facebook新政的影响下,facebook社交游戏开发者的传播渠道最大限度被压缩了,而MindJolt平台则将为开发者提供另外一个新的空间。

Adam Jones Productions是使用AdJolt服务的游戏开发者,他们认为该工具确实能够提升开发者的营收,据称增收比值高达50%~70%。目前他们和MindJolt平台的分成比例是5:5。

按照techcrunch网站的报道,MindJolt的营收预计在2000万美元左右,他们下一步可能就将拓展到iphone和ipad平台。据称MindJolt在过去的三个月已经实现了营收的翻番。该公司已经从Austin Ventures筹得2000万美元的投资用以接下来对各大社交游戏公司的并购。(本文由游戏邦/gamerboom.com编译,转载请注明:游戏邦)

Social game platform MindJolt said today it is releasing new tools to help third-party game developers make money with its new ad platform, AdJolt.

The new monetization tools include a virtual currency product that developers can use for power ups, virtual goods, and other things. AdJolt essentially maximizes revenues for game developers who put their games on the MindJolt platform, which reaches 20 million users across the web and on Facebook.

MindJolt will use the tools to attract more developers, who benefit because MindJolt can cross-promote their games across all of its titles on Facebook. On Facebook, gamers can access a bunch of MindJolt games as if they were visiting a portal.

MindJolt chief executive Chris DeWolfe, co-founder of MySpace, told Techcrunch that the company remains profitable and has retained its user numbers despite Facebook’s policy changes in the spring, which drastically cut back on game communications — an act that slowed growth at all Facebook game makers.

Adam Jones Productions, a game company that is using AdJot, said that the tools have dramatically increased revenues, which are shared 50-50 with MindJolt. Adam Jones Productions was able to increase its revenues by 50 percent to 70 percent over its past ad solution. Techcrunch says that MindJolt’s revenues are around $20 million and that the company will expand to the iPhone and iPad shortly.

We also hear from the company that revenue has doubled in the last three month. MindJolt raised around $20 million or so from Austin Ventures in order to acquire a bunch of social game companies.

Talks are ongoing with a number of possible acquisition targets.(source:venturebeat)


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