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eMarketer消息:手机游戏市场2014年产值将达到114亿美元

发布时间:2010-05-27 08:34:11 Tags:,,

手机游戏市场究竟有多大?市场研究专门机构eMarketer分析了全球手机游戏市场未来的一些发展趋势。在eMarketer研究数值中,2009年全球手机游戏市场为47亿美元,到2010年整体产值预计达到56亿美元,到2014年的时,市场产值更是将达到114亿美元,比2010年翻了一倍。

手机游戏市场

手机游戏市场

Gartner公司估算手机用户下载应用程序的时候,游戏类占据了70%~80%(当然其中这些游戏应用60%~70%是可以免费下载的)。

接下来的几年,手机游戏市场的膨胀发展得益于,智能手机的广泛使用以及手机游戏在新兴市场获得了更多的认可。

popeye-mobile-game

popeye-mobile-game

Gaming on cell phones has long promised to be an important revenue generator for mobile carriers and game developers, but it took quite awhile for it to drive real revenue in the U.S. But worldwide, especially in Asia, mobile gaming has been emerging as an important revenue generator for a number of years.

Last week, research firm Gartner predicted that worldwide mobile-game revenue will grow 19 percent, reaching $5.6 billion in 2010 with an expectation to more than double to $11.4 billion in 2014.

Mobile gaming is a very broad classification which also includes new and interesting possibilities in relation to location, such as Foursquare, and new technology areas such as augmented reality (AR) which is just starting to see venture investment, such as with the newly funded AR game company Ogmento.

Gartner estimates that 70 percent to 80 percent of all mobile consumer applications downloaded are mobile games and that 60 percent to 70 percent of these downloaded games are free (often trial versions.) The firm expects this trend to continue for the next two to three years.

This market revenue growth is reliant on a number of factors including:

* Continued smartphone sales growth
* New distribution points, such as app stores for Android games, that are just starting to emerge
* Accessibility of mobile games in emerging markets
* Growing availability of micropayments
* Direct billing via service providers

It’s not that there weren’t (or aren’t) other mobile devices to play games on, but a big shift occurred with Apple’s packaging of the iPhone (especially in light of the touch screen) along with the App Store (in all of its walled garden glory), which made mobile-phone games far more consumable than what had previously been offered by carriers.

And for those who loathe Apple’s approach, the model is being tweaked in Android-land to offer more open alternatives to the sales and distribution models.

There is little doubt that mobile gaming will continue to grow, the big question in my mind is when Android game options will eclipse those of the iPhone, and if there is a market opportunity for any other platform. It would seem that we are down to a two-horse race for mobile-gaming dominance in the U.S. Is it too late for another entrant?


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