据印度当地媒体每日新闻分析的报道，原本google旗下的Orkut是印度最受欢迎的社交网络，但是在今年5月facebook超过了Orkut成为印度用户最多的社交网站。

facebook-orkut

据Vizisense的数据监测分析显示facebook在印度的成功主要得益于Farmville、 Mafia Wars和Cafe World等社交游戏的推动，而Farmville是其中最得力的一款应用。

Vizisense数据称，15到24岁的男性用户将大量的时间都花在对应用的使用上，这个占时间段的比例高达52%。而Cafe World成为女性玩家相当沉迷的一款facebook游戏。

这也意味着说在社交网络上最让用户着迷的不是窥视其他的图片和信息，而是一些更有趣的交互性质的内容，比如游戏应用。

Vizisense的商务主管Amit Bhartiya称应用成为了facebook和Orkut最大的分水岭。

该分析还给了一个相当有趣的数据，社交网站的活跃是从中午开始的，下午的6点到10点上用户活跃的高峰期。而那些25到25岁的人群一般在下午3点最为活跃。（本文由游戏邦/gamerboom.com编译）

The phenomenal popularity of Orkut, which made terms like ‘social networking’ part of common lingo, is well documented.

However, in May this year, Facebook beat Orkut as the top social networking destination in India. Mumbai-based agency Komli Media’s Vizisense, which tracks web audience measurement in India, has now come out with some answers to how Zuckerberg’s creation triumphed over the Google-owned Orkut.

According to the latest data by Vizisense, social media ‘apps’ (short for ‘applications’) like Farmville, Mafia Wars, Cafe World have been the biggest contributors to Facebook’s success in India. Farmville clearly leads the pack and other apps are now following suit.

The Vizisense data, which tracked online usage behaviour across a panel of over a lakh internet users in India, found that apps see the highest usage and the most time spent on Facebook, as against sections like photo albums. Men, specifically users aged between 15 and 24 years, spend a substantial amount of their time (52%) on apps.

Interestingly, despite being a minority on Facebook, women show a huge following for Cafe World — an app which allows you to create your own virtual cafe — making it the third most popular app in India.

The biggest learning from the findings seems to be that social media junkies are not merely voyeurs (checking profiles, browsing pictures), but are keenly engaging with interactive content. Apps satisfy this purpose, says Amit Bhartiya, business head, Vizisense, adding that apps have enabled Facebook in a major way to almost double its user base over the past seven months.

“Apps clearly have been the differentiating factor between Orkut and Facebook. Users currently spend an average time of 17 minutes daily on Facebook. Largely, it is apps that engage them,” he says.

It was also observed that activity on social media websites increases post noon, peaking between 6 and 10pm. Users in the 25-35 years age group are most active around 3pm, indicating extensive use of social networks at the workplace and the desire to catch up with online friends post lunch hours.（source：dnaindia）