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Zynga携手雅虎,Mafia Wars和FishVille登陆雅虎网站

发布时间:2010-11-17 09:47:52 Tags:,,,

昨天,雅虎正式宣布将与社交游戏开发公司Zynga合作拓展雅虎游戏门户网站和其他网站。未来,Zynga旗下两款游戏Mafia Wars和FishVille将登陆雅虎Games,Messenger,My Yahoo和ToolBar等多种雅虎网络资产。

Mafia Wars - Italy Properties

Mafia Wars - Italy Properties

在前一天,微软公司也刚刚宣布与CrowdStar开展合作,可见这一网络门户网站仍然保有对社交游戏的高度兴趣。该两大公司都将通过Facebook Connect或自制API(应用程序编程接口)将社交游戏融入各种平台。

Zynga公司之所以要向Facebook以外的平台发展自然有其原因。同样在昨天,Zynga公司首席执行官Mark Pincus就在Web 2.0峰会上指出:Zynga旗下游戏现有的近3亿2000万玩家基本上都来自于Facebook。

Mafia Wars - Vegas jobs

Mafia Wars - Vegas jobs

虽然Facebook向Zynga提供了大量的玩家基础,但Zynga不得不继续发掘和培养新的用户渠道。然而,与Zynga在Facebook网站迅速发迹的速度相比,这一过程漫长而又艰辛。

而且尽管与雅虎签订了合约,Zynga也无法得到任何保证。在CrowdStar与微软合作之前,Zynga也曾于微软公司签订合作协议,但之后Zynga将最热门的游戏FarmVille从MSN Games上撤下,可见效果并不令人满意。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

A long awaited partnership between Yahoo and Zynga is finally coming to fruition this morning, as Yahoo announces an expansion of its gaming portal and other sites. Zynga will place two games, Mafia Wars and FishVille, on a set of Yahoo properties including Games, Messenger, My Yahoo and the Toolbar.

Yahoo’s announcement comes just a day after Microsoft announced its own deal with CrowdStar, and signals that the big web portals are still highly interested in social games. Both big companies are integrating games across multiple properties, connected by both Facebook Connect and their own APIs.

Zynga has its own reasons to be interested in expanding beyond Facebook. Also yesterday, Zynga CEO Mark Pincus mentioned at the ongoing Web 2.0 Summit that Zynga has served some 320 million players. Almost all of those will be from Facebook.

Having touched most of the available population of gamers on Facebook, Zynga needs to find and foster new channels. The catch is that this process is painstakingly slow, when compared to the speed with which Zynga started on Facebook: the Zynga / Yahoo deal was first announced in May.

Even with the deal done, there’s no guarantee that it will satisfy Zynga. Before CrowdStar joined forces with Microsoft, Zynga had its own deal with that company. But in August, Zynga pulled FarmVille off MSN Games, seemingly dissatisfied with the results. (Source:Inside Social Games)


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