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从数据分析的角度盘点2019年各地区热门游戏的分布情况

发布时间:2020-03-09 09:17:59 Tags:,,

从数据分析的角度盘点2019年各地区热门游戏的分布情况

原作者:Anatoly Sharifulin 译者:Willow Wu

2019年,有3100个应用程序出现在App Store的主页上,其中有1465个是游戏(接近50%)。

为了帮助手游开发者们更好地了解苹果编辑们在2019年更喜欢哪些游戏,AppFollow团队利用他们的专属工具整理出了一份分析报告:

我们分析了2019年1月~12月在App Store主页上出现过的1465款游戏,浏览了App Store的主要标签,包括: 今日应用(App of the Day)、今日游戏(Game of the Day)、今日故事(Stories)、精选组合(Collections)。

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ncsoft net marble lineage sales(from pocketgamer.biz)

数据概览:

1.今日标签里有47%的应用是游戏。

2.今日精选中有39%的应用是游戏,今日故事中有48%。

3.动作游戏、冒险游戏、角色扮演游戏、益智游戏和Arcade游戏是最受欢迎的几个大类。

4.《堡垒之夜》是2019年最热门的游戏,而《糖果传奇》在今日标签出现的次数最多。

5.71%的热门游戏都包含内购,只有2.5%是完全免费的。

6.48%的热门游戏均分在4.6~5.0之间。

按类别来分析

·今日、精选和故事,47%的空间都被游戏占领。

·48%的故事是关于游戏的。

·在今日标签的精选内容中,人们看到的更多是日常应用程序,游戏并没有那么多——前者为61%,后者为39%。

·动作游戏、冒险游戏、角色扮演游戏、益智游戏和Arcade游戏是最受欢迎的几个大类。

让我们来看看2019年最常登上App Store主页的这些游戏。

世界范围内的热门游戏

·《堡垒之夜》登上主页的次数是1220。

·《堡垒之夜》和《哈利·波特:巫师联盟》都是故事版块的常客,而最常出现在今日游戏区域的应该是《糖果好友传奇》。

·上面所提到的而这些热门游戏,平均评分都在4.6之上,都有内购机制。

所有地区市场都是由这些游戏所主导的吗?当然不可能,所以,让我们来看看不同地区用户的喜好。

美国市场的热门手游

·在美国,《堡垒之夜》是2019年热度最高的游戏。

·《狂野飙车9:竞速传奇》《哈利·波特:巫师联盟》《马里奥赛车巡回赛》受欢迎程度相当,都排在《堡垒之夜》之后。

·《马里奥医生世界》是进入前五的又一款马里奥游戏。

·Series:Your Story Universe和《糖果好友传奇》是最常出现在今日游戏版块的游戏。

欧洲市场的热门手游

·《堡垒之夜》同样是欧洲2019年热度最高的游戏。最接近的竞争者《狂野飙车9:竞速传奇》,热度也只有它的一半。

·《乐高大厦》《糖果传奇》是2019年今日游戏版块最受欢迎的两款游戏。

·《CSR赛车》是研究对象中唯一的赛车类游戏(《狂野飙车9:竞速传奇》被归到体育类)。

亚洲市场的热门手游

·《堡垒之夜》在亚洲市场也是登上App Store主页次数最多的游戏。

·《狂野飙车9:竞速传奇》和《Sky光·遇》 (Sky: Children of Light)位列第二。

·今日游戏中出现最多次的是《阿瓦隆之王:龙之战役》。

·《哈利·波特:巫师联盟》和《马里奥赛车巡回赛》也是热度靠前的游戏。

盈利模式

·有71%的热门游戏都有内购。相较2018年,这个数字增长了10%。

·热门付费游戏占到总体的26.5%,较前一年下降2%。

·只有2.5%是完全免费的游戏。与2018年相比减少了三倍。

平均评分

·48%的热门游戏均分在4.6~5.0之间。

·23%的热门游戏均分在4.4~4.6之间。

·30%的热门游戏均分在4.0以下。

我希望我们的研究能够让你对手游行业的热门趋势有个全面了解,明白密切关注其它地区的热门游戏动向能够帮助你更好地发展业务。

苹果编辑们在为App Store主页选择游戏时,会考虑很多因素。从以上对1500多款游戏的分析中我们可以看出,盈利模式和平均评分也会对编辑的决策产生重要影响。

本文由游戏邦编译,转载请注明来源,或咨询微信zhengjintiao

3,100 apps appeared on the main page of the App Store in 2019. And 1,465 of them (which is almost 50%) were gaming apps.

To help mobile game developers get a better understanding of which gaming apps Apple’s editors gave preference to in 2019, the team at AppFollow has put together an analysis – with the help of their App Store Featured Tool.

Let’s get to it.

We have analyzed all 1,465 gaming apps which appeared on the App Store main page across the globe between January and December 2019. We have gone over the main App Store tabs, including: App of the Day, Game of the Day, Stories, and Collections.

Stats at a glance:

1. 47% of all apps featured in the Today’s tab are games.
2. Games’ share in the Today’s Collections is 39%, and 48% in Stories.
3. Action, Adventure, Role Playing, Puzzle, and Arcade games were the most featured subcategories.
4. Fortnite was the most featured game in 2019, while Candy Crush Friends Saga appeared the most number of times in the Game of the Day Tab.
5. 71% of featured games have in-app purchases, and only 2.5% are free games.
6. 48% of featured games have an average rating between 4.6 and 5.0.

Here’s a closer look at the patterns we found when we analyzed the most featured apps and games across the globe in 2019.

2019 Top Featured Games by Subcategory

·Across Today’s Tab, Collections, and Stories, 47% of placements were occupied by games.
·48% of placements in Stories were occupied by games.
·Apps appeared more frequently in the Today’s Collections than games — 61% vs 39%.
·Action, Adventure, Role Playing, Puzzle, and Arcade games were the most featured subcategories in the Today’s tab.Featured Games genres

Let’s explore which games appeared the most number of times on the App Store main page in 2019.

Top featured games Worldwide

·Fortnite was featured a record 1,220 times during 2019.
·Fortnite and Harry Potter: Wizards Unite won in the Stories section, and Candy Crush Friends Saga appeared the most number of times in the Game of the Day Tab.
·All of the above-mentioned top featured games have an average rating of 4.6 or higher and they have in-app purchases.Top featured games

Were the leaders the same across all the markets? Unlikely. So let’s explore the local favorites.

Top featured games in the US

·Fortnite was the most featured game in the US during the past 12 months.
·While Asphalt 9, Harry Potter: Wizards Unite and Mario Kart Tour shared the second place.
·Dr. Mario World is another Mario game in the top-5 featured games in the US.
·Series: Your Story Universe and Candy Crush Friends Saga got most often in the Game of the Day Tab in 2019.Top US games

Top featured games in Europe

·Fortnite was the most featured game in Europe as well. It was featured twice as often as the closest competitor Asphalt 9: Legends.
·Lego Tower and Candy Crush Saga were featured more than other gaming apps in the Game of the Day Tab in 2019.
·CSR Racing is the only game from the racing subcategory in our report.Top Games in Europe

Top featured games in Asia

·Fortnite was getting more visibility than any other game on the App Store’s main page in the Asian market too.
·Asphalt 9: Legends and Sky: Children of the Light shared the second position.
·King of Avalon: Dragon Warfare appeared the most number of times in the Game of the Day Tab in Asia.
·Harry Potter: Wizards Unite and Mario Kart Tour are also among the top featured games here.

Monetization Models

·As many as 71% of featured games have in-app purchases. This number increased by 10% compared to 2018.
·The number of paid games in featured tabs was 26.5% which is 2% less than a year ago.
·Only 2.5% of featured games were free games. This number decreased three times compared to 2018.
Featured Games Average Rating

·48% of featured games have an average rating of 4.6 to 5.0.
·23% of featured games have an average rating between 4.4 and 4.6.
·30% of featured games have an average rating lower than 4.0.

We hope that our research provides a comprehensive overview of trending topics in the mobile games industry, and how monitoring games that were featured across different regions can help you find a way to improve your own business.

The editors at Apple take many factors into consideration when picking gaming apps for the App Store main page. As we can see from analyzing around 1,500 games, such aspects as the monetization model and average rating can play an important role in the editor’s decision as well.

(source:gameanalytics


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