像Zynga这类社交游戏公司将旗下作品移植到手机平台的现象并不鲜见，但从手机游戏转向社交领域的案例却并不寻常，西班牙发行商Zed就属于后者这种情况。

最近，Zed公司还表示进军社交领域，致力于成为欧洲最大的社交游戏公司。

据悉，Zed最新成立的社交游戏部门“iZ”首次开发的社交游戏作品是《Sports City》（美式橄榄球管理游戏）和《InGenius》（猜迷游戏），目前均已投放到Facebook平台。

InGenius

该公司组建的iZ团队总共拥有300名成员，首席执行官Javier Pérez Dolset称公司具有开发社交游戏的“天然优势”。

Zed在一份声明中表示，“新业务部门的发展目标是让Zed成为欧洲顶级的社交游戏开发者，并成为世界上拥有最多玩家的五大游戏公司之一。iZ的成立，是Zed成为全球数码内容和娱乐产品开发、发行、市场营销领军力量迈出的第一步。”

另外，Zed还确认了iZ部门下回将推出《TV Studios Boss》和《Fashion Diva》这两款游戏的消息，并称《InGenius》在美国、俄罗斯、菲律宾、印尼、阿根庭和英国的玩家已经超过了50万人。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Mobile publisher Zed unveils plans for social gaming push with iZ

It’s not uncommon to see social gaming companies such as Zynga making concerted efforts to bring their franchises to mobile.

Moving in the other direction is a less well trodden path but that’s Spanish publisher Zed’s intention. It wants to make its mark in the social gaming scene part in what it claims is an effort to become the biggest social player in Europe.

Nurturing nature

Branded under the iZ banner – tagged as ‘social fun by Zed’ – are the publisher’s first two social titles, American Football management sim Sports City and brain teaser InGenius.

Both games have already made their debut on Facebook, with their respective releases part of Zed’s initial $10 million investment in social games.

The publisher has also apportioned a team of 300 employees to work on its social push, following CEO Javier Pérez Dolset’s declaration that Zed is “social by nature”.

Social strategy

“The new business unit was born with the objective to become the top social games developer in Europe, and be between the five highest companies in terms of number of worldwide players,” the publisher said in a statement.

“iZ is a step ahead in the Zed’s goal is to be the global leader in the creation, delivery and marketing of digital content and entertainment for digital networks.”

Zed has confirmed the next two iZ releases – TV Studio Boss and Fashion Diva – with InGenius having already tapped up more than 500,000 players across the US, Russia, Philippines, Indonesia, Argentina and UK. （source:pocketgamer）