如果说有人认为Zynga和Apple iOS游戏的飞速发展可能令任天堂游戏公司美国地区总裁Reggie Fils-Aime感到焦急的话，那么在本周举行的芝加哥数字娱乐会议上他并没有表现出来。相反，Fils-Aime在会议上指出，尽管受到了新款社交和休闲游戏的影响，现代平台游戏的销量超过了前一代平台游戏的销量。

当然，很多其他与会人士并不赞成这一观点，他们认为正是这些新式游戏致使平台游戏销量下降了8%，而其他相应的平台软件销量也有所下降。

Nintendo-Mario

在最近福布斯的采访中，Fils-Aime也表示十分关注Apple和Zynga公司的发展动态，但同时也关注因特网和报纸新闻。因为任天堂公司所关注的是玩家的所有业余时间。

同时，Fils-Aime指出任天堂自身的优势。他指出《暴戾鸟》等iPhone游戏短小精悍，游戏时间不长。而任天堂的DS游戏Dragon Quest等却可以令玩家长时间沉醉其中。同时，Fils-Aime承认Apple比微软公司更具有威胁力，但令人惊讶的是Fils-Aime并没有提到类似Farmville的社交游戏开发公司Zynga。

这是因为：Zynga旗下游戏的主要玩家是35岁以上的妇女人群，这也正是任天堂Wii和DS设备的主要目标玩家。这些妇女此前从未接触过游戏，也正是她们弥补了任天堂公司长期落后于微软和索尼公司的差距。但现在，Zynga公司开发的社交游戏将这些妇女玩家从DS设备吸引向Facebook社交网站。同时也带走了任天堂游戏的潜在玩家。

虽然，FarmVille这类社交游戏的鼎盛并不是造成任天堂衰落的主要原因，但Zynga绝对比Fils-Aime所想的更具有威胁力。而且当任天堂忙于使用马里奥抵御Apple的同时，Zynga公司很可能趁虚而入。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

If the rapid growth of Zynga and Apple iOS games were worrying Nintendo of America President Reggie Fils-Aime, he certainly wasn’t showing it. At the Digital Entertainment conference in NYC this week, he pointed out that the current generation of game consoles are outselling the previous generation of consoles, despite any disruption caused by new social and casual games.

Others, of course, disagree, saying that new types of games (along with a still sputtering economy) are responsible for a recent 8-percent drop in console sales, and similar numbers in console software sales.

In a recent interview with Forbes, Fils-Aime also mentions that Nintendo is keeping an eye on Apple and Zynga, but it’s also competing with surfing the Internet and reading the newspaper — that Nintendo is just competing for people’s spare time.

Fils-Aime then goes on to say that Nintendo has an advantage because the iPhone is good for quick games like Angry Birds, and he’s spent hours upon hours playing Nintendo’s Dragon Quest on his Nintendo DS. He also admits that Apple is more of a threat than Microsoft, but I’d was surprised to see that Fils-Aime didn’t mention something similar about FarmVille-creator Zynga.

Here’s why: People who play Zynga games are mostly women ages 35+, which is the exact audience that Nintendo targeted initially with the Wii and DS. These same women — casual gamers or women who have never played games — are largely responsible for Nintendo’s big growth spurt after years of lagging behind Microsoft and Sony. Now, companies like Zynga is taking those same women’s attention away from the DS and onto Facebook. And, it’s also taking away new potential non-gamer female customers for Nintendo products as well.

FarmVille and and its ilk are not going to singlehandedly cause the fall of Nintendo, but Zynga is certainly more powerful than Fils-Aime seems to give it credit for. And while the House that Mario Built is busy fending off Apple, that will leave Zynga with a clear opening to take its best shot. （Source：Games.com）