开发者谈最大化游戏留存率和参与度的5个环节

原作者：Dylan Moran 译者：Vivian Xue

大部分手游开发者会告诉你留住用户并非易事，你无法把主机或者PC端游戏直接复制到手机平台上然后期望获得同样的成功。你的内容必须与平台相适合。游戏开发者在设计手游时心中都有一个明确的目标——提升用户留存率。一款被认定为成功的盈利的游戏，在一段固定期间内需要被使用数次，当这种行为被用户日常化后，我们就可以称一款游戏留住了它的用户。

用户留存是一款游戏能否持续保持活跃并创造稳定收入的决定性指标。通过观察一个大型的游戏开发商，我们可以清楚发现F2P模式和付费模式是如何帮助他们留住用户的。

Hearthstone(from softpedia)

以下是公司留住用户的策略分析：

1.尽早发行

这位游戏开发商确保他们尽早发行游戏。这帮助他们在用户体验并享受了第一阶段后留住用户。如今的玩家不再那么仁慈，游戏一旦出错他们会二话不说彻底卸载它，因此在用户首次体验后收集信息来改进游戏将对游戏发行商很有帮助。

他们为用户提供不需要注册体验游戏的机会。允许用户作为游客访问游戏能够提高用户的参与度并且得知他们对游戏的看法。

2.填补用户知识空白

游戏开发者需要明白，激发用户的好奇心是让玩家不断回归游戏的最佳方式。在线摇奖相当直接，你按下按钮游戏紧接着进行一个动作。从游戏设计的角度来看，在每一个动作后提供即时的反馈是一种直观的方式。这将满足玩家对更多操作的追求，并且让用户形成一种习惯，不断刺激他们回到游戏中进行更多操作。

3.奖励进度投资

一个在线摇奖要想吸引玩家回归，游戏必须要提供或者让玩家幻想能够得到与他们所付出的时间和金钱对等的奖励。这能让玩家持续地玩游戏。玩家在游戏中感到进步被证明是提高玩家忠诚度的一个关键要素。

4.让游戏充满社交和竞争性

在线娱乐场游戏当前的一个趋势是让玩家们能够在游戏过程中与彼此沟通。通过在游戏中加入这一功能，你的玩家们将习惯于回来玩游戏。

5.触发一个参与性反馈

玩家自发地回到新游戏中是很少见的。他们通常需要一个说服他们的理由。游戏开发商任天堂就在游戏里增加了推送通知功能，以此在玩家离开游戏后呼唤他们回来。

在游戏设计中坚持这些规则，能够帮助你更容易吸引到用户并让他们一次次回来玩你的游戏。

本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao

Most mobile game developers will tell you it’s not easy to retain users as you can’t copy games from consoles and computers and expect the same level of success. The content you put out has to fit the medium. Game developers who design mobile games do so with a specific goal in mind, continual user retention. For a game to be considered successful and profitable, it needs to be used several numbers of times in a set period of time. When users do this routinely, a game is said to have retained its users.

User retention is an integral metrics used to determine whether a game will continue being active while generating a steady flow of income. From looking at a big game provider we can clearly see how providing both free to play and paying games has helped them retain their users.

The following is a breakdown of how the company has managed to retain their users.

Launch as Fast as Possible

This game provider ensure that they launch their games as soon as they can. This helps retain users as they get to experience and enjoy their first session. Sourcing information from the first experience helps game providers know what to improve on as gamers are less forgiving and discard games without giving them a second chance.

They offer their users access to their games without making it necessary for them to sign up. Giving user’s access as guest users will make it easier for game developers to engage the users and find out their views on the game.

Fill in User Knowledge Gaps

Game developers need to understand that generating curiosity is the best way to keep gamers coming back to your game. Online slots are rather straightforward in that you press a button and a subsequent action happens in the game. From the game design perspective, it is intuitive to provide feedback right after an action. This will satisfy the gamer’s quest for more actions and as a result, form a habit that keeps users intrigued and wanting more.

Reward Progress Investment

For an online slot to keep gamers coming back, the game has to reward or give the illusion of rewarding the time and money that a player has put into the game. This will make it easier for the gamer to keep on playing it. A sense of progress has been proven as a key component of getting gamers to commit to a game.

Make your game social and competitive

A current trend in the online casino game is the ability of a player to communicate with each other as they play. By incorporating this feature into your game, it will be easier for your gamers to form a habit of coming back to the game.

Trigger an Engaged Response

It is very rare to find gamers who organically return to a new game. They often need some convincing. Game developers from Netent Games have incorporated a push notification feature into their games as a means to call users back to a game after they’ve left.

By sticking to these guidelines when designing your game, it will be easy to hooks users who will return to the game time and time again.（source：Gamasutra ）