Inside Social Games：本周社交游戏领域新闻综述
Social Game Universe开发可游戏的跨游戏宣传横幅——最近，位于多伦多的应用开发公司Social Games Universe宣布将在本周发布新款跨游戏应用IGAPI。该款新应用的主旨是在跨游戏宣传工具中融入社交游戏元素，以Hollywood Tycoon为例，在游戏中玩家通过SGU可以再不离开游戏的情况下与不同游戏中的玩家进行互动，而使用IGAPI的“行动卡”的话，玩家则可以进行送礼等各种社交活动。与此同时，TapJoy公司也于本周收购了跨游戏宣传应用AppStrip。
法官拒绝驳回对Zynga公司的团体诉讼——自上月被揭发泄露用户隐私以来，Zynga公司陷入法律纠纷之中。而最近美国地区法官 Sandra Armstrong拒绝驳回对该公司的团体诉讼。该案中Zynga公司提供赚取虚拟货币的服务和广告导致了用户点火，信用卡账号等信息外泄。
Rixy公司走上零售经销之路——本周开始，支付平台Rixy在Kmart，JCPenney和Kroger and Kroger等零售商店开始发售Rixy品牌礼品卡。
The Sine Wave公司开发新款网络游戏平台——最近，位于伦敦和上海的应用开发公司The Sine Wave开发了新款3D虚拟世界和将Unity 3D网页玩家与OpenSim相结合的MMOG游戏平台。除了该公司之前的3款虚拟世界外，该平台可以支持新款的虚拟世界游戏，同时每一个服务器可同时支持200到400名用户。
邦乔维联手CrowdStar宣传数字音乐——据TechCrunch报导，美国摇滚乐队邦乔维（Bon Jovi）与CrowdStar联手进军社交游戏领域。现在，Happy Aquarium, Happy Island和It Girl三款游戏的玩家可以购买“邦乔维精选合集包”，其中包含了邦乔维音乐的数字下载版，Facebook Credits，品牌虚拟商品和邦乔维网络商店优惠代码。
社交游戏涌入Hi5网站——本周，社交娱乐网站Hi5新增了多款社交游戏，如Club Galactik, Crazy Cars, Farm Frenzy Neighbors和Caesary等。
Hip Venture公司进军社交游戏领域——虚拟世界游戏开发公司Hip Venture最近宣布将转向开发社交和手机游戏。该公司计划首先登陆Facebook, Orkut, Hi5, iPhone, iPad和Droid等平台。其首款游戏HipChicas预计再2011年第一季度问世。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）
Social Game Universe Creates Cross-Promotion Bar — Toronto-based developer Social Game Universe is announcing the launch of its Inter-Game API (IGAPI) this week with the idea of turning a cross-promotion bar into a sort of social game of its own. Using their own Hollywood Tycoon as an example, SGU lets players interact with friends in other games and applications without leaving the one they are currently playing. Using IGAPI “Action Cards,” users will be able perform social actions like gifting. The news is especially alongside this week’s acquisition of cross-promo bar AppStrip by TapJoy.
Judge Declines Dismissal of Zynga Class Actions — Zynga continues to spend time in court over advertising scams in social games, as U.S. District Judge Sandra Armstrong has refused to dismiss a class action lawsuit against the company. The case involves the usage of offers and advertisements to earn virtual currency, leading to the plaintiffs being “duped” into giving out their phone and credit card numbers and, inevitably, unknown charges.
Rixty Expands Retail Distribution — Alternative payment platform Rixty is expanding this week with the rollout of Rixty branded gift cards into the retailers of Kmart, JCPenney, Kroger and Kroger Co. across the U.S.
Game Center on iPad — The iPad is getting a major software update with iOS 4.2, according to ReadWriteWeb. In the update, Apple’s social gaming hub, Game Center, adds a feature that surrounds player scoreboards with the top Game Center games.
The Sine Wave Company Creates New Online Games Platform — London and Shanghai-based developer The Sine Wave Company has developed a new 3D virtual world and MMOG platform by combining the Unity3D web player with OpenSim. Having already created three virtual worlds (one for art, one for music, and one for the Indian market), the platform is now available for new virtual worlds with Unity’s signature high quality visuals and the ability to support between 200 and 400 concurrent users per server.
Bon Jovi Sells Digital Music in CrowdStar Games — Bon Jovi is getting into social games through a partnership with CrowdStar, according to TechCrunch. In Happy Aquarium, Happy Island, and It Girl, players can purchase The “Bon Jovi Greatest Hits Bundle” which includes a digital download of the music, Facebook Credits, branded virtual goods with in-game benefits, and a coupon code for the Bon Jovi online store.
More Social Games Come to Hi5 — Social entertainment site Hi5 has added four new social games for its network this week. The games include Club Galactik, Crazy Cars, Farm Frenzy Neighbors, and Caesary.
Hip Venture Shifts to Social Games — Virtual world developer Hip Venture has announced that it is shifting from making virtual worlds to developing social and mobile games, as noted by VentureBeat. The company plans to publish games on platforms including Facebook, Orkut, Hi5, iPhone, iPad, and Droid. Its first tile, HipChicas, is slated to be ready by quarter one of 2011. （Source：Inside Social Games）