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游戏开发者谈在遭遇产品失败时如何更理性地看待挫折

发布时间:2018-05-21 09:36:47 Tags:,,

游戏开发者谈在遭遇产品失败时如何更理性地看待挫折

原文作者:Jon Radoff 译者:Megan Shieh

Jon Radoff是Disruptor Beam的首席执行官和创始人,该工作室打造了《权利的游戏:崛起》和《星际迷航:时间线》等知名游戏。

每个人都害怕失败。作为人类,我们会尽最大努力在没有任何颠簸或擦伤的情况下取得成功,但大多数人都没有意识到,在这整个旅程中所获得的创伤正是能够帮助你和你的公司加倍成长的东西。

league of legends_Champions(from sarcasticgamer.com)

league of legends_Champions(from sarcasticgamer.com)

失败以后,重点是要把它当做一个课程,去拥抱这个课程,而不是尽可能地避开它。

你应该接受失败,而不是害怕失败。

移动游戏公司不可避免地要面对大大小小的失败和挫折,然而失败必须表现为一种选择,而非达到无法挽回的地步。

为了创建一个创新驱动的组织,并最终做出一款创新游戏,你必须承担风险;比起成功的经验,你能从失败的尝试中学习到更多东西。

作为一名经营过五家不同游戏和技术公司的企业家,我想与大家分享四条建议。

首先,将“接受失败”文化灌输到公司的DNA里。

创建一家移动游戏公司时,“地基”一定要打好——没有人会建造一座风一吹就倒的房子,或一艘浪一打就沉的船。一旦公司面临挑战,不稳的地基只会为公司带来不利。

无论做什么事,障碍都是不可避免的。建立公司的时候,心理要想着 “失败不仅是可以容忍的,而且还是受到鼓励的”,这对公司的可持续性发展和未来增长都至关重要。

移动游戏是一个巨大产业,因此你必须接受“失败是不可避免的”这一事实,这样才会有随之而来的潜在成长。成长意味着你能够反思失败,而通过反思失败你就会知道怎么做才是对的。

无论失败是大是小,一定要用开放的心态和新的视角去鼓励改变。

一旦人们习惯于庆祝失败所带来的学习成果,你就可以带着成长的心态继续前进,进而努力改进你的新创企业和游戏。

其次,利用你从失败中学到的东西。

在偌大的游戏市场上冒险、作出尝试,在将来的某一时刻你总会遇到失败,但这是意料之中也是完全ok的。

尝试新事物、大胆冒险、潜入不熟悉的领域,有时结果不一定会达到我们的预期,但好消息是当你最终达到那里时,你可以从后视镜中的每个裂缝和坑洞中学习到新的知识。

教导员工如何从错误中学习只会带来积极的结果。在公司范围内制定一个从失败中学习的最佳实践流程,这能从根本上改变公司文化,并使其成为公司中的一种积极体验。

第三,让你的团队知道有些失败其实是好的。

因为大多数人都非常害怕失败,所以他们很难充分理解“有些失败是好的”这个概念。

那要怎么做才能让你的团队懂得如何正确面对失败?

首先,只要员工能够从失败中吸取教训、获得成长,那你就没有必要因为这个失败而惩罚TA。庆祝这个从失败中学习的过程,有时甚至可以给点小小的奖励,这些做法都能向你的员工表明只要能依据失败作出积极的改变,失败是可以接受的。

如果你的员工掌握了公司的价值观并对公司的发展充满热情和好奇心,那么请你有点耐心,和他们一起成长并帮助他们达到工作中最理想的状态,从而绽放出最好的表现。

作为管理人员,重点是要保持对业绩的高度容忍,让员工知道他们有喘息的空间可以去冒险。

初创公司有很大的发展空间,如果公司员工不怕犯错并勇于冒险,那么很快你的公司就会找到通往成功的秘诀。

第四,创建护栏以避免无法挽回的失败情况。

尽管失败可能是好事,但也有些失败是不能被接受的。重点是你要向你的员工强调哪些失败是不可以被接受的,这样才能避免认知混乱和误解。

“不能被接受的失败”指的是什么?

总是因为同样的原因而失败是不能容忍的。如果有人一次又一次地犯同样错误,他们显然没有作出正确的改变,也没有从错误中吸取教训。未能从失败中吸取教训是一种破坏性的威胁,而不是建设性的踏脚石。

此外还包括“安全行事”和“不敢在多个领域冒险”。不要害怕进入陌生的领域或在不同领域中失败,只有这样我们才能学到更多东西,所以一定要鼓励你的属下们去试水!

总结

学习和进步总是需要经历一些挫折和失败。鉴于增长空间总是存在,尤其是对初创企业而言,所以正确对待这些失败将为未来的发展铺平道路。

失败并不可怕!既然是冒险就肯定会有面临失败的可能,但你也必定会从中取得收获。

本文由游戏邦编译,转载请注明来源,或咨询微信zhengjintiao

注解:虽然我不认同以上,但以上是一种观点

Jon Radoff is CEO and Founder of Disruptor Beam.

Everyone fears the “F word”. No, not that F word. Here we’re talking about “failure” as it relates to running a company.

As human beings, we strive to reach success without bumps or bruises, but what most don’t realise is that the battle wounds acquired throughout the course of the journey are the very things that help you as an individual and your company grow exponentially.

It is important to embrace the learning process associated with failing instead of avoid it.

Failure is to be accepted, not feared.

Mobile gaming companies are inevitably going to come face-to-face with both minor and major failures. However, failure has to be expressed as an option as oppose to a point of no return.
In order to create innovation driven organisations, and as a result, innovative games, you have to take risks; you don’t learn as much from a successful experience as you do from an attempt that falls short of expectations.

As an entrepreneur who has run five different gaming and technology companies, I’d like to share four tips on how a mobile gaming leader can incorporate a culture of failure into their company, leading to success in such a competitive industry.

1. Instill the acceptance of failure into your company’s DNA

Nothing is worse than building a mobile gaming company with the wrong foundation – who wants to build a house that could blow over in the wind, or a boat that will sink-under when pulled by the tide? Laying the wrong groundwork will only prove to be detrimental to the company once it’s faced with challenges.

Considering that obstacles are unavoidable, forming your company with the notion that failure is not only tolerated but also encouraged is crucial to both its sustainability and growth.
Mobile gaming is a vast industry, so by embracing the fact that failure happens, you allow for the potential growth that follows suit. Growth means that you’re able to reflect on failure – that’s how you know you’re doing it right!

Whether it is a large or small failure, be sure to encourage contesting changes with an open mind and a new perspective.

Once it becomes habitual to celebrate the learning that derives from failure, you can carry forward with a growth-mindset, and in turn work to improve your start-up, and your games.

2. Capitalise on what you learn from failure

Taking risks and experimenting in the mobile game marketplace will at some point result in failure – this notion is expected, and that’s perfectly okay.

Trying new things, taking leaps, nose-diving into unfamiliar waters – sometimes we don’t always land on the solid surface we were aiming for. But here’s the good news! When you end up there – and you will – learn from every crack and pothole in your rearview.

For example, at Disruptor Beam, we learned through our first game, Game of Thrones Ascent, that the incorporation of characters, great graphics and a parallel to the TV series encouraged users to play and stay engaged.

We learned from the experience, and our development team was sure to create our second game, Star Trek Timelines, with these features in mind.

Teaching how to learn from mistakes will only result in a net positive. Institute a company-wide process for best practices for learning from failure. This fundamentally changes the company culture and makes it a positive experience for every part of the company.

3. Reassure your team that the right kind of failure is actually good

The right kind of failure is actually a good thing. Because the “F word” is feared in so many ways, for most, this is a tough concept to grasp.

So how can you reassure your team the right way to approach failure?

For starters, don’t punish an employee for failing as long as growth results from it. Celebration of the learning process, and sometimes even a small reward, will show and reassure your company that failing is okay as long as a positive change comes from it.

If an employee has a grip on company values, and passion and curiosity for the company’s growth, have patience and work with them to get them to place they need to be performance wise.

As a figure of authority, it’s important to keep a high tolerance level for performance to show employees that there is breathing room for taking chances and potentially making mistakes.

There is so much room for start-ups to grow, so finding the secret sauce for your company through the right kind if trial and error should be welcomed.

4. Create guardrails to avoid failing the wrong way

As good as failing can be, there are ways to fail incorrectly, too. It’s essential to highlight to your employees’ situations by which failing is not acceptable, to avoid confusion or misinterpretation.

So how can mobile gaming companies fail the wrong way? Well, consistently failing for the same reason doesn’t benefit anyone.

If an individual is making the same mistake over and over again, they clearly are not making the right changes and aren’t learning from their errors. Failing to learn from failures poses a destructive threat rather than a constructive steppingstone.

That also includes “playing it safe” and not diversifying risk taking – don’t fear unfamiliar territories or be afraid to fail in different areas – that’s how we learn, so be sure to encourage them to test the waters!

Bringing It All Together

Learning and improvement always requires some sort of failure. Given that there is always room for growth, especially for a start-up, correctly approaching these failures will pave the way for future development.

So don’t be afraid to fail! Failure is inherent in taking risks and inevitably making progress.

Talk to your team, instill a mindset by which failing is acceptable, and clearly distinguish the best ways to do so.

By creating these guidelines, and making the distinction between good and bad forms of failure, it allows for action without hesitation moving forward.

By taking all feedback into account and working off of what you’ve previously done, your mobile gaming company will be able to cultivate for the next project and build something of even greater value than before.

After learning from our experiences with both Game of Thrones Ascentand Star Trek Timelines, our team at Disruptor Beam learned how compelling social storytelling is and what key elements drive usage.

For instance, we discovered how powerful personal connections to the characters drive engagement, and we will use this in our third game, debuting in 2017, The Walking Dead: March to War. (Source: pocketgamer.biz


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