这个娱乐产业巨头正向新兴的休闲、社交和手机游戏领域出击，它的业务重心从传统游戏向数码游戏领域转移，始于今年七月斥资7.632亿美元收购社交游戏发行商Playdom这一动作；看到《Tap Tap Revenge》这款游戏非凡的市场反应，迪士尼又随即宣布将iPhone游戏开发商Tapulous收编。
迪士尼CEO鲍勃·伊格尔（Bob Iger）在电话中向投资者解释了公司“变心”的原因，“在游戏领域，我们已经看到游戏发展趋势已经从掌机平台转向了多个平台，比如说手机用和社交网站游戏。我们让约翰·普莱曾（John Pleasants，Playdom公司CEO）运营游戏业务，不光是要让业务盈利，而且还要推动游戏业务的多元化发展。”
Disney pulls back from consoles for mobile and social games
After seeing its Interactive Media division post losses of $234 million for the fiscal year, Disney has decided to switch targets on the gaming front.
The entertainment conglomerate is spreading its wings by attempting to capitalise on the rising popularity of casual, social, and mobile games.
One clear signal of this shift in focus by Disney from the boxed game business to the digital market came via its $763.2 million purchase of social gaming publisher Playdom back in July.
This deal followed on from the former’s acquisition of iPhone game developer Tapulous, responsible for the ultra-successful Tap Tap Revenge series.
Call to arms
Disney CEO Bob Iger explained his company’s changing allegiance during a call to investors: “On the games front, we’ve seen a pretty big shift in games from console to what I’ll call multiplatform, everything from mobile apps to social networking games.
“By putting John Pleasants in to run games, not only will be the focus on turning those businesses into profitability, but diversifying our presence in the business.”
He also added: “With the acquisition of Playdom and of Tapulous, we now have a diversified multi-faceted game business that can deliver the full range of experiences consumers want, and that allows us to continue innovating to meet their expectations.”（source:pocketgamer）