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数据分析公司称进入中国手游市场应该考虑到的5个游戏功能

发布时间:2018-01-29 09:09:53 Tags:,,

数据分析公司称进入中国手游市场应该考虑到的5个游戏功能

原作者:Guest Author 译者:Willow Wu

1.在PvP上加倍下注

中国玩家喜欢他们的PvP游戏——你看看中国现在影响力最大的游戏《王者荣耀》,它就是一款创纪录性的MOBA手游。

根据GameRefinery的数据,盈利排名前100的手游有88%都包含多人PvP模式,而排在这之后有59%的手游也内置多种不同的多人玩法。

增加多种PvP模式对于拓展游戏内容、提升玩家沉浸度是非常有效的,尤其是PvP联赛,能让玩家一次又一次地投入其中。

PvP模式有普通PvP,公会战争、特殊锦标赛、友谊赛的等等,每种模式都多多少少包含不同的游戏机制。

带有多人PvP模式的游戏,比如《炉石传说:魔兽英雄传( Hearthstone: Heroes of Warcraft)》,它包含了竞技场、酒馆乱斗、排名赛等等。

《漫威:超级争霸战》也有多人模式,有几种不同的PvP竞技模式可以选择,每种模式都包含独特的游戏机制,玩家还有机会加入公会对抗战,也就是联盟战争(Alliance Wars)。

game loft(from games industry.biz)

game loft(from games industry.biz)

2.大家都喜欢线上活动

很多F2P游戏开发者都对游戏有着长期规划,提高留存率和沉浸度的关键在于你有没有一份成功的在线运营方案。

线上活动可以是重复的,但是每个活动要限定时间,这是一种吸引玩家回来的好办法,他们可以体验到新的游戏模式,还有机会得到专属奖品。

中国的手游一般都会塞满了各种线上活动,会在特定的时期或者时段开启。根据GameRefinery的报告显示,盈利排名前100的手游有98%都应用了重复性的线上活动,而排在这之后有71%的游戏则没有。

类似的例子还有很多,比如《魔灵召唤》中特殊的地下城,只有在特定的时期内开放,但是这些活动也是遵循着某种明显的循环模式。

3.自动玩法

在有些人看来,自动玩法可能是个挺奇怪的功能,但是亚洲的大部分热门手游都采用了这种设计。

自动玩法或者是加速功能在大多热门MMORPG游戏中是一种非常典型的功能,能够帮助玩家节省很多时间,不用在那些每日例行差事上花费精力,而是把焦点都放在metagame上,比如说升级道具或者是角色。

《阴阳师》就是众多例子中的一员,游戏中的部分玩法带有自动化功能,还有Animation Throwdown也是这样,而Pokemon Duel采取的方式是让AI一次完成一轮战斗。

这种做法其实是非常机智的,玩家能够按照自己的意愿玩游戏,避免重复玩法,这样一来玩家对游戏产生厌烦的几率也就大大降低了。

4.为常驻玩家制定订阅付费计划

IAP是F2P游戏中最常用的付费模式,有些开发者将这种模式加以拓展,制定出特殊的订阅付费计划。

比如Dungeon Boss和Evony – The King’s Return,玩家可以一次性付清订阅费用,在有效月内系统会每日赠予玩家奖励和福利(例如Dungeon Boss会连续30天每天赠送玩家50个宝石,宝石是游戏中的硬货币)。

当然,订阅期不一定要是一个月,可以是三周、两个月、三个月、甚至是一年,但是做法都是一样的:在一段时间内连续发放奖励/福利。

根据GameRefinery的报告显示,盈利排名前100的手游有63%应用了这个功能,排在这之后有49%的游戏也是如此。

5.买了就该炫出来

可以说,中国存在着某种炫耀文化。炫富、显摆地位这都算是比较常见的现象,出于这种心理,游戏会推出各种超酷的装饰道具,让玩家们有机会跟别人炫耀。

比如说新装备或者是漂浮在游戏角色上方的专属“头衔”,但无论是哪种都对游戏玩法本身起不了什么帮助作用。

在《劲舞团》中你就能看到这个情况,这是一款节奏类游戏,玩家可以用各种眼花缭乱的服装和配饰装扮你的角色。

或许这不适用于所有类型的游戏,在中国排行100的手游有50%应用了这个功能,而排在这之后的只有26%的游戏有采用。

本文由游戏邦编译,转载请注明来源,或咨询微信zhengjintiao

1.Double down on PVP

Chinese players like their PvP – just take a look at the biggest game in China right now, Honor of Kings, a record breaking MOBA on mobile.

According to GameRefinery, 88% of games in the top 100 grossing have multiple PvP modes, while 59% of those outside implement various multiplayer options.

Having a verity of PvP options is a great way to broaden a game’s content and increase player engagement, particularly when combined with recurring PvP leagues.

Hearthstone has a variety of PvP modes to choose from
PvP modes could include normal PvP, guild wars, special tournaments, friendly battles, and more, typically each with at least somewhat different mechanics.

An example of a game with multiple PvP modes include Hearthstone: Heroes of Warcraft, which has modes such as Arena, Tavern Brawl and Ranked.

Marvel Contest of Champions also offers multiple modes, which has several different PvP arenas to choose from, each with its own unique mechanics, as well as the opportunity to engage in guild versus guild battle events called Alliance Wars.

2. Everybody loves live events

Many free-to-play games are built with the long haul in mind, making a successful live operations plan key to maximising returns and player engagement.

Recurring live events, which repeat but only last for a limited time per event, are a great way to keep players coming back to engage in a special mode that could offer exclusive rewards.

Chinese games are usually filled with recurring live events open during specific days or time of day. GameRefinery reports as many as 98% of the top 100 grossing games in China use recurring live events, while 71% outside of this don’t.

Summoners War has recurring live events featuring special dungeons
There are many examples you can look to, such as the special dungeons in Summoners War, open for just a limited amount of time, but their accessibility follows a certain looping pattern that is made clear to players.

3. Automating play

To some the notion of games effectively playing themselves may seem strange, but it’s used in many of the top games in Asia.

The ability to automate gameplay or at least speed it up, a typical feature in most top MMORPGs, offers a way for players to get around the daily grind and focus on the metagame, such as upgrading items and characters.

Onmyoji is one example of a plethora of games that automate some of the gameplay
You can find this feature in games such as Onmyoji and Animation Throwdown, which let you automate battles, while Pokemon Duel lets you have AI do the work one turn at a time.

It’s a great way to let users play the way they want to without trapping them in what they may deem as repetitive gameplay.

You can find more examples of games with autoplay on the GameRefinery website.

4. Subscription plans for regulars

In-app purchases are the typical go-to payment model in free-to-play games, but some developers are taking these transactions a step further with special subscription plans.

In games like Dungeon Boss and Evony – The King’s Return, players can make a one-time purchase for a subscription that will get them rewards and benefits each day throughout the month (for example, this may be 50 Gems hard currency a day for 30 days, as in Dungeon Boss).

The period doesn’t have to be a month, of course, it may last for two months, three weeks, or a year, but the effect is the same: regularly dealing out rewards/benefits on a consistent basis over time.

GameRefinery says a feature used by 63% of the top 100 games in China, and 49% of those outside it.

In Evony – The King’s Return, players can purchase a subscription that gives them rewards over time

5. Buy it, flaunt it

Arguably, there is still something of a showing off culture in China. As flaunting your wealth and status is considered rather normal, games often have a variety of cool decorative items to be purchased and used to give players bragging rights.

Examples of this can be new outfits or ‘titles’ that can be put onto your characters in-game, but have either no or very limited effect on the actual gameplay.

Audition Online gives players access to tonnes of outfits and accessories
You can find instances of this in titles such as Audition Online, a rhythm game in which players can dress up their character with a plethora of outfits and accessories.

Perhaps not appropriate to every genre, it’s a feature still used by 50% of games in the top 100 in China, and just 26% outside of it.

Discover more about popular features in China and other global markets with GameRefinery.(source:pocketgamer.biz


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