原文作者： Guest Author 译者：Megan Shieh

（一）每日活跃用户VS每月活跃用户

游戏需要有人玩！

一款游戏的玩家数量会直接影响到许多决策；每日活跃用户(DAU)和每月活跃用户(MAU)之间的对比能让你对游戏的走向和稳定性有一些初步的了解。

（二）第1 、7、30天的留存率

留存是F2P游戏的关键指标；如果没人玩的话就没人花钱了嘛。

用户获取的过程既昂贵又困难，所以你必须知道自己的付出有没有立马得到回报。

但是不要天真地以为只有第一天的留存才重要，第七天的留存同样重要。

dominations（from venturebeat.com）

（三）首次用户体验，简称FTUE

玩家刚刚开始接触游戏的那几分钟，会对他们的长期参与起到不容忽视的作用。

一款典型的F2P游戏可能会在最早的两分钟内流失掉20-30%的玩家，因此针对“首次用户体验”所做的任何小改进都会对游戏的整体表现产生很大的影响。

许多出色的游戏都被差劲或失败的上手体验给毁了，所以在这方面一定要注意，而且要确保新玩家玩得开心。

（四）付费玩家人数和安装天数的比例

有了一个坚实的玩家基础以后，就该开始扩展你的付费玩家数量了。

尽管总体消费率很重要，但它往往只是对留存率的一种度量，而不是对游戏盈利能力的诊断。

玩家的消费率是平衡游戏经济的关键。比如说有些玩家已经活跃了一周以上了，如果你不能让其中的10%掏腰包，那么你的游戏经济或付费IAP肯定存在严重的问题，也有可能是两者都出了问题。

（五）内购消费次数分布

F2P模式只有在玩家多次消费的情况下才能起作用。如果你只想让玩家掏一次钱的话，那么干脆做个付费游戏不就得了？

（六）每日活跃用户平均收入，简称ARPDAU

最后，付费玩家需要有地方花钱。

对“每日活跃用户平均收入”的了解，再结合留存数据，可以帮助你准确地预测收入，并且最终衡量投资回报率（ROI）以及它的走向。

本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao

1 DAU/MAUs

Games need players to play them!

The volume of players in your game impacts many decisions; the contrast between Daily Active Users (DAU) and Monthly Active Users (MAU) gives you a feel for which way the game is trending, and how ‘sticky’ it is.

2 Day-1/-7/-30 retention

The key metric for free-to-play games; people can’t spend if they aren’t playing.

Getting players into your game is hard (and expensive) enough, so it is vital to understand if they are churning straight away.

Don’t presume Day-1 Retention is all that matters… Day-7 is just as important.

3 First Time User Experience

Player progress through the first few minutes is often crucial to long term engagement.

A typical free-to-play game might lose 20-30% of players within the first 2 minutes, so the First Time User Experience (FTUE) is the place where small improvements can make a big difference to game performance.

Many excellent games have been felled by a poor or broken on-boarding process, so it’s important to get it right and keep new players happy.

4 Percentage of spenders vs. days since install etc.

Once you are sure that you have a base of retained players, it’s time to work on growing your number of payers.

While understanding the overall spender rate is important, it is quite often simply a measure of retention rather than a diagnostic of the monetization capability of your game.

The spender rate amongst engaged players is the key to balancing the game economy. If you can’t get 10% of players who have been active for over a week to pay, there is likely something seriously wrong with the game economy and/or the premium IAP you have on offer.

5 Number of payments distribution

The free-to-play model only works if spenders can be monetized multiple times; if you just want people to pay once, why not make a premium game?

6 ARPDAU

Finally, spenders need to spend.

Understanding Average Revenue Per Daily Active User (ARPDAU), alongside retention, allows accurate revenue forecasts and ultimately a measure of ROI and how it is tracking.

7 Making the most of Dashboard charts

When using these dashboard charts, it’s important that you filter and hone the specifications to suit your game. This might involve, for example, configuring the region or platform, or using session number to track progress rather than days since install.

Or once you’re set up to track your FTUE, you may need to add or edit steps as you adjust your game.
Accurate dashboards are at the heart of reliable game analysis and are the starting point for any investigation with advanced game analytics tools.

They are critical to quickly identify emerging problems, as well as providing a focal point for optimizing free-to-play game performance. When set up and used properly, you should find that your whole team will reap the benefits.

Visit the deltaDNA website to find out more about our advanced analytics and marketing platform created for gamers by gamers. （Source：pocketgamer.biz ）